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Tech Update: Changes to OOH Media Categories

As of today, media categories have been updated across the DOmedia platform. This change brings DOmedia in line with the industry standard categories in both the U.S. and Canada, as set by the overarching measurement bodies of each (Geopath and COMMB, respectively). Additionally, categories not measured by COMMB or Geopath have also been updated to create an improved representation of the OOH landscape.

Buyers will see updated categories within the Search, RFP, Contracting, Mapping and Client Authorization tools. Buyers doing business in Canada will see categories aligned to the COMMB standard, buyers doing business in the United States will see categories aligned to the Geopath standard.

Sellers will see updated categories within the Add Inventory, Proposals, Mapping, & Contracting, again Sellers in the U.S. and Canada will see categories corresponding to their respective measurement organization.

The images below show the condensed and expanded category selection views for both the U.S. and Canada.

Additionally, venues have been changed to be associated with their appropriate Digital Place-Based category, and it is now possible to include/exclude digital options within a media category.

We recommend sellers take a look at their inventory to ensure this transition has not created any unforeseen changes. We also recommend buyers familiarize themselves with the updated categories.


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