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Market Overview: Atlanta

Atlanta, Georgia is one of the most populous cities in the United States and has over 496,000 residents, making it a great spot in the south for outdoor advertising.

Internationally famous, Atlanta is home to Hartsfield-Jackson Atlanta Airport, a huge international hub and one of the primary locations for international travel in the United States. With roughly 275,000 passengers traveling through daily, the airport is a popular and effective location for out-of-home (OOH) ads, such as digital screens. 

Atlanta is also one of the south’s biggest attraction cities and a frequent vacation spot, with activities such as attending the Georgia Aquarium or World of Coca-Cola, visiting one of the city’s many parks, or spending leisure time at the cities’ large number of bars and restaurants. 

The downtown area is also fairly walkable, which helps in making it an OOH hub with bunches of advertisements. Walking down any street, whether it’s a main road like Peachtree Street or even a side street, you’ll be met with ad after ad, ranging from static and digital billboards to kiosks. 

Major outdoor advertising companies like OUTFRONT Media, Clear Channel Outdoor, and Lamar Advertising have a large number of inventory in Atlanta and the surrounding areas, but other vendors like Link Media have some media available in the area as well. 

The city also has a large public transportation system, providing space to promote brand messages inside stations, in the train cars and buses, or at transit shelters. 

Major advertisers like Intersection play a huge part in transit advertising, with ads ranging from transit shelters to all sorts of bus and train ads, perfect for targeting both local and visiting commuters using public transportation in Atlanta. 

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