Our country celebrated Veteran’s Day last Friday, and came together to thank former and active military members for their service. The DOmedia team olds the military and their families in the highest regard, and we also think they are a particularly interesting audience for advertisers. Many brands want to reach military households, but marketing to them presents some challenges. Here are some tips for “military marketing”:
1- Know Your Audience
The military community is comprised of active duty members, veterans, retirees, and military families. Most active duty service members are young, married men. So familial relationships are highly valued. These families tend to relocate fairly often. Their mobility presents challenges, and local businesses need to be particularly aware that their audience may be constantly in flux.
2- Know Where to Advertise
Military members and their families spend most of their time on or around the base where they’re stationed. DOmedia can be used to find inventory on or near military bases across the country to help target this audience.
3- Be Short, Sweet, and to the Point
The word “military” often brings images of uniformity and effectiveness, and to some extent military members reflect these attributes. Fluff posts and artsy statements will most likely prove inefficient to a target audience of straightforward military personnel. Make the creative clear and concise.
4- Consider Military Loyalty Programs
Like any other consumer, military members and their families appreciate discounts and rewards programs. Military discounts are extremely popular across several industries. They draw in customers like any other discount, but they also convey a message of thanks to those who serve our country.
Company Highlight: Military Marketing LLC
Military Marketing is a vendor on the DOmedia platform which specializes in reaching service members and their families. Their in-depth knowledge of military advertising and number of display locations makes them an excellent resource for marketing to military members across the country. We asked Military Marketing to share some of their expertise with our readers. Here is a bit of what they had to say:
“In so many ways, active duty personnel represent the crème de la crème of America. Think about this: to gain entry to a branch of service, new recruits must pass a physical fitness test, score high enough on their IQ test, come up clean on a criminal background check and survive the mental and physical rigors of boot camp. It doesn’t occur to most people that everyone who enters the military could probably get into college, but not everyone who goes to college could gain entry into our military.”
To read more from Military Marketing, check out this guest post.
