November 22 is national Go For a Ride Day. This unique holiday encourages everyone to go on an adventure to anywhere using any transportation their heart desires. November 22nd has seen its fair share of transportation developments throughout history (such as the patenting of the snowmobile), so this day was developed to help people get on the go.
DOmedia has a special tool for advertisers looking to “go for a ride.” Many of our agency partners use DOmedia’s advanced mapping 
technologies to take “virtual market rides.” The technology leverages the Google Street View features you know and love. Drag and drop the little “street view person” onto your campaign map and “drive” yourself around any metro area to visualize a campaign you’re planning through DOmedia.
Of course, we still recommend going for a nice relaxing ride after work. But, this is a nice way to get a head start on Go For A Ride Day, without stepping out into the cold.
As consumers spend more time on the go, out-of-home media is becoming an increasingly necessary method to reach them. Rather than being a distraction, we like to see the media becoming part of the community surrounding it. Contextualization allows advertisers to reach consumers with the right message at the right moment, and DOmedia’s advanced OOH technology is making it possible.
