This year, on the 4th of July, Americans nationwide will come together to celebrate the 242nd anniversary of our country’s independence. After a day filled with pool parties, backyard barbecues, and a particularly popular hot dog eating contest, the night sky is sure to be lit up with a host of fantastic firework displays. The 4th of July is more than just a celebration of independence day though, it is also an excellent OOH opportunity. This post will look at 4 awesome Independence Day displays that effectively appeal to the patriot in all of us.
With liberty and justice for all. Happy 4th of July from #OOH pic.twitter.com/GnSiw81g9X
— Nancy Fletcher (@nfletcherOAAA) July 4, 2017
This poster-sized advertisement does an excellent job of showcasing America’s signature stars and stripes (x3). Although posters are smaller than standard bulletins it is clear to see that they are no less effective. The imaging stands out and remains clear when viewed at a distance, the text is concise and readable, and the design utilizes contrast to maximize its impact. This star-spangled ad might be considered to be small by some, but the messaging it delivers is still undoubtedly memorable.
Happy #4thofJuly! Check out this "liberating" #OOH from @KossHeadphones 🗽 pic.twitter.com/V0VaAKp0Gt
— OAAA (@YourOAAA) July 4, 2017
Lady Liberty proudly dons a pair of Koss’ “liberating” wireless headphones in this entertaining out-of-home advertisement. This particular ad communicates its message using a minimal amount of words and a heavy reliance on imaging. The result is an eye-catching ad that is sure to attract attention. There is no doubt that this board will do an excellent job of appealing to consumers as Independence Day draws near.
Celebrate big this 4th of July with @mms_ire and be in with a chance to win some amazing prizes. #OOH #TeamRed #TeamYellow pic.twitter.com/ICCOTrMOHF
— PML Group (@PMLGroup) June 30, 2017
This board only furthers M&M’s already recognizable brand. It features M&M’s two most popular spokescandies, Red and Yellow, and communicates a clear call to action to viewers. Additionally, this particular board utilizes all three primary colors. These colors naturally attract attention and can even promote better readability. Although this ad was placed in Ireland, the American branding remains prominent and still effectively capitalizes on one of America’s most beloved holidays.
Happy 4th of July! #OOH #America #LandOfTheFree pic.twitter.com/yWEP09qgLt
— OAAA (@YourOAAA) July 4, 2016
This ad, placed by the OAAA, is especially patriotic. The message conveyed is concise, recognizable, and meaningful to many. This design’s lack of branding makes this display feel very honest. No one is selling anything, and no brands are promoting their image. This bulletin delivers an authentically American message and nothing else. This board is simple and incredibly impactful as it attests to the versatility of OOH.
If you’re getting excited for Independence Day go check out DOmedia, host of the largest database of OOH vendors in the US, and start planning a powerful outdoor ad campaign today!
