All posts in DOmedia

OOH Innovation at 2013 Ignite OAAA/TAB Conference

by DOmedia on May 31, 2013 in Advertising, Alternative advertising, DOmedia, Events, Out-of-home advertising with No comments

Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.

The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →

Buy Me Some Peanuts and Ad Campaigns

by DOmedia on April 30, 2013 in DOmedia, New OOH Media Sellers, Out-of-home advertising with No comments

DOmedia has a star studded line up of new sellers who want to make sure your business hits a home run with every campaign! The summer season is packed with thousands of opportunities to grow your business through out of home media campaigns! Each year thousands of baseball fans flock to 27 of the top markets in the country including New York, Los Angeles, Chicago, Dallas and Miami to take in the sun shine and enjoy America’s pass time. Let’s not forget about the boys working hard in the minors too, as thousands more travel to secondary markets like Raleigh-Durham, Columbus, OH and Albuquerque to see the up and coming stars of tomorrow. Don’t fall behind in the count by missing out on the thousands of opportunities to grow your business that will be packing the stadiums this summer! Check out the new sellers coming up through our system who could be a future star in your line up! Continue reading →

Faster. Smarter. Better

by DOmedia on April 30, 2013 in DOmedia, News with No comments

Buyers becoming faster, smarter, and better.

DOmedia isn’t the first and certainly won’t be the last to use those three words to describe a new product. Our latest innovation, RFP 2.0, is the manifestation of industry leaders coming together with a shared purpose, they want to DO media better.

Faster starts with the foundation of DOmedia. Over 750 vendors and 1,000 media buyers are actively using DOmedia today. Easily searched and accessible, DOmedia provides quick access to millions of data points in ways that mirror buyers’ processes. Our RFP tools help buyers manage multiple campaigns with multiple vendors in multiple media formats. It centralizes communications and status updates while providing quick access to submitted files with a fast “download all” function. Continue reading →

Reflections from OnMedia NYC 2013

by DOmedia on April 10, 2013 in DOmedia, Events, News, People, Sponsorships with No comments

DOmedia was honored as an OnMedia top 100 private tech company.
The seventh annual OnMedia conference was held in New York City March 17^th and 18^th and was a celebration of the innovative people, companies, and ideas that are connecting and empowering the world.

The field was full of household names ‘€“ Twitter, Pinterest, Square, Uber and Tumblr ‘€“ and was dominated by tech companies with coastal headquarters and superstar financiers. All of the ‘€œbuzzy’€ industry segments were present and accounted for. Digital media, cloud, big data, real time bidding, and community platforms… BINGO!

Tony Perkins, CEO AlwaysOn

This year’s overall ‘€œwinner’€ was AppNexus ‘€“ the world’s leading cloud-based real-time-bidding exchange for digital online. AlwaysOn’s Tony Perkins conducted a fireside chat with AppNexus CEO Brian O’Kelley. They discussed the genesis of the company, how Brian raised his first dollar from Marc Andreesson and Ben Horowitz (before they were ‘€œAndreesson Horowitz’€), their early pivots, and the challenge of scaling a business while raising a family. The story was a remarkably familiar one. Brian had a great idea, a supremely tailored skill-set to execute on that idea, and was able to plug into an ecosystem and ‘€œride the wave’€.

DOmedia was the exception to the rule in this year’s OnMedia 100. We are headquartered in ‘€œSili-corn-Valley’€, operate a business in a decidedly non-sexy industry (Out-of-Home), and build technology tools that empower media planners, buyers, and sellers, rather than replace them with algorithms. When it comes to buzzword BINGO, we are holding an empty card.

So how did we even make this year’s list? The answer is simple. The answer is YOU.

Our growth, our dynamism, and our success is driven by you ‘€“ our partners and our customers. Whether you work at a the worlds largest agency, or the worlds smallest media company, we believe at our core that you planners, buyers, and sellers in the Out-of-Home industry (and those in digital, mobile, social, et al) are the most valuable assets that your company has. We are not discounting the value of big data. We believe in analytics and we believe in the efficiencies that programmatic tools can bring to media buying. But we also recognize the value of experience. We recognize the value of the expert. That is why we build the tools we do. That is why we work every day to empower you ‘€“ make you faster, smarter, and more efficient.

We are honored to be recognized by AlwaysOn, but more importantly, we are honored to work with all of you.

Top 3 Sales Trends for 2013

by DOmedia on February 5, 2013 in DOmedia, DOOH, Out-of-home advertising, Trends with No comments

1. Instant Access to Solutions
In 2013 the Web will make salespeople more, not less important. Buyers are turning to the Internet to find solutions. What this phenomenon has done is created a new set of expectations amongst customers. Today, advertisers expect more from salespeople. They expect sales reps to be experts of their business and act as managers protecting their interests within the sales organization. Those salespeople and companies that are not easily accessible or take too long to respond won’t have a chance. Have your information readily available for buyers to access on the DOmedia website. Don’t make them chase you down for information.

2. Expert Sellers
Today, customers need expertise from salespeople. They need something of value added to the sales process. Adding value to the sales relationship protects against commoditization. Let go of the day to Continue reading →