As I was diligently toiling away in my office this afternoon, I overheard Brittany talking about a guy trying to get into the Guiness Book of World Records for the most advertising tattoos on one’s body. Needless to say, that’s something that will get your attention. After reading the complete article in the Anchorage Press, it turns out that Billy Gibby, aka “Billy the Billboard”, began offering up his flesh for sale about a year-and-a-half ago. GoldenPalace.com (an online casino gaming site) has the dubious honor of being the first “client,” occupying the prime real estate of Billy’s entire back. Since then, he’s added four more “placements” and is looking for others who will be willing to shell out some cash to make a permanent mark.
Now, putting my marketing hat on, I can’t help but wonder about a few key points:
- As Billy takes on additional clients, is there a clutter factor advertisers should take into account?
- Do different body parts have their own circulation numbers, taking into account the “air” time of each?
- What do you do if you change your logo?
- Does category exclusivity only apply to single limbs?
- Do you get make-goods if he breaks his arm?
- Are the ads considered seasonal? After all, this is Alaska we’re talking about!
- Would strategically placed tattoos be considered “animated” if flexing is involved?
So many things to consider! On the other hand, I’m thinking this definitely qualifies as advertising with the potential to really “touch” people.
