Shelley McLain, CFO + Human Resources
DOmedia’s kuDOs program, a new employee recognition program designed to celebrate outstanding contributions and foster a strong workplace culture, has had a profound positive effect on workplace culture since its launch in 2023.
The alcohol industry faces unique regulatory constraints on where and how it can advertise. Despite this, out-of-home (OOH) remains one of the most effective, compliant, and brand-building formats for such companies. This is especially so during high-consumption seasons like summer.
As global and domestic travel rebounds and increases, tourism brands must meet audiences where they are. Out-of-home (OOH) advertising is a proven medium for reaching tourists, travelers, and commuters in their most frequent and visible locations.
Commuters represent a highly profitable and diverse audience that consists of travelers, residents, tourists, and many business professionals. This group can include individuals moving within a city, across the country, and even internationally.
In a world so reliant on social media and digital advertising, many advertisers overlook one of the most powerful and effective tools—out-of-home (OOH) advertising. From billboards and transit ads to airport kiosks and digital screens, these seemingly old-school forms of advertising have shocking statistics backing them up.
