Many marketers still operate under assumptions that out-of-home (OOH) is outdated and ineffective. However, DOmedia, the largest platform for planning and buying out-of-home media, has data that says otherwise.
All posts in Out-of-home advertising
Promoting Streaming Content with OOH
The digital advertising landscape has never been more competitive, requiring more and more innovative and scrappy ways of standing out for streaming content. Basic calls to action and an overinflated advertising budget aren’t enough anymore—that’s become the standard, and companies now require super-powered methods of capturing attention.
How OOH Drives Mobile Conversions in Summer
Summer is prime time for brands to engage consumers where they spend the most time: outdoors. Out-of-home (OOH) advertising thrives during the summer as activities shift from inside to outdoors, opening advertising opportunities for immense reach, exposure, and re-exposure. People are on the move, attending events, traveling, and exploring.
How AI is Changing OOH Planning
With over 1,400 media companies represented on the platform, DOmedia, the premier platform for out-of-home (OOH) advertising, is uniquely positioned to bring the power of AI to every stage of OOH campaign execution, from discovery to booking.
Innovative OOH Design
In a digital and physical advertising landscape where consumers are constantly bombarded with visual noise, it is no longer enough for ads to be eye-catching at a glance—they need to be remembered.
