Gen Z can be a daunting group to advertise to, especially if you’re planning an OOH (out-of-home) ad campaign.
Gen Z grew up consuming a plethora of media, and with that, have practically seen it all when it comes to advertising; plus, they’re technologically savvy, and spend hours a day online.
Today, DOmedia—the most-used out-of-home (OOH) ad buying software in the U.S., announced that Mike Cooper has joined their leadership team to focus on international expansion and assist the next-generation OOH planning products.
Previously, Cooper served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG), where he ensur4ed that all international offices had access to the best tools and processes. “U.S. agencies using DOmedia certainly do; so there’s a big opportunity to take that into other markets,” Cooper said. “Having a product like BillboardsIn – which generates new revenue for operators as soon as we enter a market – only makes the expansion process easier.”
This year, more than 25% of all agency-driven U.S. OOH ad dollars will be managed through DOmedia, including 6% of all programmatic OOH advertising.
More details regarding Cooper joining the team can be found here.
With a mission to simplify the buying and selling processes of OOH (out-of-home) media, DOmedia has spent roughly the last 20 years making that happen. The journey began when Ken Sahlin, who played a key role in launching Dynamic Media Group back in 2003, was approached by a friend who needed help selling advertising space on mobile trucks. The cumbersome and inefficient process sparked Sahlin’s idea of introducing technology to streamline the process of buying and selling OOH media.
DOmedia will soon support Mexican OOH inventory, allowing media buyers to contract Mexican ad space alongside U.S. and Canadian assets. While Mexican media inventory will initially only be available to expert buyers searching or sending RFPs on DOmedia, talks are already underway with Mexican media operators interested in offering their inventory to local buyers on BillboardsIn.com.
This quarter, DOmedia began allowing sellers responding to agency RFPs the option to make that media available to other buyers using DOmedia’s software. Today, DOmedia is happy to announce that data has already brought new customers to media sellers – fully automated sales requiring only that sellers login to DOmedia and accept a contract.
