All posts in Out-of-home advertising

OOH Innovation at 2013 Ignite OAAA/TAB Conference

by DOmedia on May 31, 2013 in Advertising, Alternative advertising, DOmedia, Events, Out-of-home advertising with No comments

Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.

The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →

Buy Me Some Peanuts and Ad Campaigns

by DOmedia on April 30, 2013 in DOmedia, New OOH Media Sellers, Out-of-home advertising with No comments

DOmedia has a star studded line up of new sellers who want to make sure your business hits a home run with every campaign! The summer season is packed with thousands of opportunities to grow your business through out of home media campaigns! Each year thousands of baseball fans flock to 27 of the top markets in the country including New York, Los Angeles, Chicago, Dallas and Miami to take in the sun shine and enjoy America’s pass time. Let’s not forget about the boys working hard in the minors too, as thousands more travel to secondary markets like Raleigh-Durham, Columbus, OH and Albuquerque to see the up and coming stars of tomorrow. Don’t fall behind in the count by missing out on the thousands of opportunities to grow your business that will be packing the stadiums this summer! Check out the new sellers coming up through our system who could be a future star in your line up! Continue reading →

Navigating through the RFP 2.0 Process

by DOmedia on April 30, 2013 in Out-of-home advertising, Technology with No comments

By now, most of you have seen our new version of the RFP Tool’€”RFP 2.0. We have gotten a lot of great feedback and common questions from sellers, which have assisted our development efforts. We will have an update with some new functionality, and I wanted to give you a heads up. In addition, I thought some useful tips might help you quickly navigate through the process.

Remember, the information below only refers to our DOmedia Standardized Template on Step 2, not individual templates customized and attached by the buyers.

Update Improvements
We are making some updates that should help make the process even easier for media sellers. Updates to the built-in template and dashboard will help you save a good deal of time.

The first update to the process is on the spreadsheet on Step Two. Our Standardized Template on Step Two will have a Live view, which will make the table bigger and easier to read. This will allow for easier scrolling as well.

Download all feature on RFP 2.0

Our next improvement is the new Download button that will be viewable on the dashboard after the Terms of Service are accepted. The Download button will allow users to download the entire DOmedia Standardized template (including the headers) to their computer. This file will download as a zip file and opens as one Excel file. No more copying and pasting from the template to Excel to work on it! Also, any information that you have already entered into the template will also download into the file. This function will allow a snapshot of your spreadsheet any given time. This download file can be saved on your computer as a record of what was sent to the client. Any attachments that you add will not be downloaded, only the Standardized Template will download. Continue reading →

AdTraction Media Reaches Millions of People in Chicago

by DOmedia on March 25, 2013 in Out-of-home advertising, Product Spotlight with No comments

In Chicago, the place to be in the summer is at the beautiful parks and lakefront of the Chicago Park District. Millions of people visit Grant Park and the lakefront each summer to enjoy some of the premier events in the country! Now, a first-of-its-kind advertising opportunity is hitting Chicago’s lakefront this summer! The Chicago Park District has partnered with Chicago-based AdTraction Media to create the first textured surface advertising plan in the country. AdTraction has created a unique solution to utilize an adhesive product that forms to concrete or blacktop. The product is tested to perform in extreme outdoor weather conditions while maintaining a high slip resistant surface and a quality appearance.

Request a Quote from AdTraction

In 2012, AdTraction’s textured surface displays for Gatorade, Tropicana and Nike were seamlessly integrated into lakefront activities where walkers, runners and cyclists traversed safely over them. This summer, there are 55 individual, 12’x24′ (288 sqft), surface advertising locations along Chicago’s lakefront available; locations include beaches at North Avenue, Oak Street and Ohio Street, the harbors, Northernly Island, Museum Campus and Buckingham Fountain. Each of the locations will cycle a display for 28 days, 6 cycles throughout the summer; a total offering of 330 total sponsorship opportunities.

Chicago’s strong cultural, commerce, sports and entertainment venues boast unparalled media exposure opportunities. By taking a stroll along Chicago’s beautiful lakefront, Chicagoans and visitors marvel in the beautiful scenery that the City by the Lake provides. Eye-popping exposure at some of the city’s top events, such as the Taste of Chicago, Chicago Air and Water Show, Lollapalooza, Chicago Jazz Festival and the Chicago Marathon, can put brands in front over 8M visitors to the area!

AdTraction Helps You Reach Audiences at Key Chicago Events

Events	Neighborhood	Pedestrians
Grant Park Music Festival	Millenium Park	1,000,000
Race to the Taste	Grant Park	4,000
Chicago Blues Festival	Grant Park	500,000
Taste of Chicago	Grant Park	3,000,000
Navy Pier 4th of July Fireworks	Lakefront	500,000
Chicago Air and Water Show	Waterfront	2,000,000
Lollapalooza	Grant Park	240,000
Tall Ships	Lakefront	850,000
Race to Mackinac	Lakefront/Monroe Harbor	400,000
Rock ‘n’ Roll Chicago Half Marathon	Grant Park/Lakefront	20,000
Chicago Jazz Festival	Millenium Park	200,000
Mexican Independence	Grant Park	150,000

To learn more, visit AdTraction in the DOmedia marketplace and request a quote!

Request a Quote from AdTraction

Carroll Media Services, Inc in the DOmedia Spotlight

by DOmedia on February 5, 2013 in Company Spotlight, Out-of-home advertising with No comments

Carroll Media Develops First Performance System for Outdoor Advertising

Metrics based on TAB OOH Ratings provide actual campaign delivery

Carroll Media Services Inc (CMS), an independent OOH media auditing, tracking and research company, launched OutdoorAdTrak Posting Analysis, the first program to provide performance ratings for outdoor advertising. Using TAB’s Out of Home Ratings data as its base, the new program is a value-added service for all CMS clients who retain OutdoorAdTrak field audit services.

OutdoorAdTrak Posting Analysis is a CMS proprietary program that provides an audience delivery rating/index for the Out-of-Home media buying similar to what advertisers get with other media and works with any OOH program that has impressions as a base for it’s currency. Reach and frequency is also computed.

The program uses real performance attributes recorded in the field by CMS agents to assess to what degree purchased impressions should be adjusted. Aspects such as proper illumination, on-time posting, visibility standards, and overrides are among considerations that factor into a final performance metric.

CEO Glenn Carroll noted: “Now advertisers have a solid performance index for OOH just as they have had for other advertising media, which will enable them to track actual (vs. purchased) CPMs & Reach/ Frequencies, determine campaign ROI and serve as a benchmark for future planning.”

OutdoorAdTrak Posting Analysis is an extension of Carroll Media’s 20 year old pre-ride and post-buy audit services conducted for some of the largest OOH advertisers, agencies, and media buying firms. The program also addresses the critical need for accountability as defined within OAAA’s industry branding initiative developed earlier this year, and takes application of TAB’s groundbreaking OOH Ratings from merely planning metrics to actual post buy performance measures.

Ray Rotolo , COO, PosterscopeUSA agrees: “OutdoorAdTrak Posting Analysis is another positive step in OOH’s evolution toward becoming a truly measurable and accountable medium on par with TV, print, etc. It brings a dose of “reality” into performance and ROI measurement.”

And unlike other media that rely on small sample sizes to determine ratings, CMS typically audits from 50-100% of a client’s OOH campaign so the results are both more reliable and expandable. Also, advertisers using OOH media that is not TAB audited can utilize the OutdoorAdTrak Posting Analysis program as long as impressions are the basis for determining audience estimates and rates.

Established in 1993, Carroll Media Services Inc. provides third party audits, quality control, and custom research in the Outdoor Advertising, Promotions, and In-Store, Retail and Movie industries. With 140 field representatives stationed throughout US and Canada, CMS also maintains the outdoor’s industry’s largest image database (OutdoorAdVault) and serves a diverse roster of blue chip companies.

Taking Outdoor Advertising Accountability to the Next Level

Request a Quote from Carroll Media Services