All posts in Out-of-home advertising

Major Brands Chevy, Anheuser-Busch Use Engaging OOH Advertising in Phoenix

by DOmedia on July 11, 2011 in DOOH, News, Out-of-home advertising with No comments

Legends Entertainment District Phoenix 1

Back in February, we covered the beginnings of the Legends Entertainment District in downtown Phoenix, Arizona. The district has now secured top brands Anheuser-Busch, APS, Chevy, Fox Sports and Fry’s Food Stores as advertising partners.

The district is a partnership formed between the Arizona Diamondbacks and Phoenix Suns and holds a variety of games, shows and events in and around Chase Field and US Airways Center. For the first time ever, advertisers have an opportunity to use out-of-home and digital out-of-home advertising to reach the area’s 5.3 million annual visitors.

See below for the official press release for details on the advertising partnership and how the Legends Entertainment District is using a combination of full-motion digital screen technology, custom electric signage and super graphic static billboards to attract the biggest brands in advertising. Continue reading →

Lexus Takes Over Hollywood with Pearl Media

by DOmedia on June 1, 2011 in DOOH, Events, Out-of-home advertising with No comments

3D Projection Mapping – Lexus CT200h – Hollywood CA from Pearl Media

If you were on Hollywood Boulevard on the night of Earth Day, you may have noticed the Roosevelt Hotel coming to life to celebrate the launch of the Lexus CT200h. Pearl Media, the out-of-home media company specializing in converting real estate assets into unique, interactive experiences, developed the state of the art 3D projection that transformed the building into part race track, part stage for the highly anticipated hybrid luxury vehicle. The event caught major media attention and created a larger than life experience for viewers of the launch.

The 8,000 sq ft projection towered over Hollywood Blvd using more than 15 projectors complete with advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the building that worked together to make images pop out from the walls and windows of the hotel. Pearl Media’s proprietary HD-3D technology displayed a breathtaking display of entertainment in HD theater quality. The show was approximately 4.5 minutes in length – far longer than a traditional broadcast advertising spot. The length and dynamic content presented a challenge for the worthy creative departments. They were charged with producing content that maintained a focus on brand messaging while avoiding the pitfall of becoming a novelty due to format.

The event generated a significant amount of buzz and was featured both on Extra TV and Jimmy Kimmel Live.

According to Paul Whitney, Chief Operating Officer of Pearl Media, the creative process typically takes approximately 2.5 months for a campaign of this magnitude. The Roosevelt Hotel was first put through a sophisticated measurement process which gathered geometrical specifications about the building’s dimensions, down to each brick and window, used to render CAT drawings to create a template for the show. Each animated asset is then created by Pearl Media’s in house animators. The company also has expertise with attaining special permits and setup for events. The creative agencies for this event were Zenith Optimedia and Team 1.

Josh Cohen, President of Pearl Media, has hinted at similar campaigns to be launched this year in the US. For clips of the Lexus Earth Night show and other industry leading projection technology campaigns see Pearl Media‘s company profile in the DOmedia Marketplace.

For more information about Pearl Media, please contact:
Paul Whitney | Chief Operating Officer | 973.492.2300 ext 13 | pwhitney@pearlmediaus.com | www.pearlmediaus.com

Monster Projections Taking Over Hotel

by DOmedia on April 13, 2011 in Alternative advertising, DOOH, Out-of-home advertising with No comments

We took this video of Monster Media’s projection capabilities at the OAAA / TAB 2011 National Convention in Fontainebleau Miami Beach on the night of April 11, 2011.

Credit goes to Monster Media (www.monstermedia.net) for this amazing display of out-of-home advertising!

What Out-of-Home Industry news is most important to you?

by DOmedia on April 11, 2011 in News, Out-of-home advertising with No comments

Let us know what type of news and information is most important to you and we’ll bring you the latest from the OOH industry.

[polldaddy poll=”4887848″]

New Out-of-Home Media Sellers in the DOmedia Marketplace

by DOmedia on March 22, 2011 in New OOH Media Sellers, Out-of-home advertising with No comments

DOmedia welcomes the following out-of-home media sellers to the DOmedia Marketplace. These exciting companies offer numerous engaging, eye-catching media in the country’s top markets ranging from interactive digital place-based media in executive office buildings to high-impact wallscapes, billboards, posters, cinema advertising, street teams and digital mobile trucks.

Company Name: The Wall Street Journal Office Network
Markets: Top 15 DMAs
Category: Digital Signage Networks
Venues: Office Buildings, Elevators, Lobbies
Products: :15 Standard ScreenPage and Full ScreenPage Ads
Units: 780 Venues
Description: The Wall Street Journal Office Network, launched in 2006 by Dow Jones & Company and Office Media Network, is a leading place-based integrated marketing and communications company in the lobbies, elevators and high traffic areas of premiere office buildings throughout the nation’s top 15 DMAs. The network utilizes the latest in advanced technology to deliver up-to-the-minute news, building messages and advertising through high-definition digital flat-screens.

Company Name: Liquid Outdoor, LLC
Markets: Top 13 DMAs for Traditional Media, Top 85 DMas for One-Sheet Posters
Category: Permanent Bulletins, Wallscapes / Spectaculars, Venue-based Signage (one-sheet posters), Outdoor Kiosks / Panels / Racks (Newsracks)
Products: One Sheet Posters, Backlit Newstands, Bulletins, Wallscapes & Spectaculars
Units: 140 faces / walls, one-sheet posters and newsracks vary by market
Description: Liquid Outdoor is a dynamic independent out-of-home media company. The company offers clients an impressive portfolio of advertising products including high-impact wallscapes and bulletins in major markets, a nationwide network of C-Store advertising, along with other non-traditional media opportunities. Expertise, knowledge, experience combined with strong product offerings makes Liquid Outdoor an asset to all its clients.

Company Name: Brilliant Broadcasting Concepts
Markets: Deployable
Category: Digital Mobile Billboards, Digital Video Ad Networks – with Audio (Malls), Guerrilla / Street Teams
Products: Digital Mobile Trucks, Boardwalk Digital Advertising, Viewsonic E-Poster, LCD Backpacks
Units: 10 Mobile Trucks, 25 Posters, 100 LCD Street Team Backpacks
Description: Brilliant Broadcasting Concept Inc. specializes in Digital Advertising and Signs: Mobile, Indoor and Outdoor Advertising on a state of the art Digital Signage System Platform.

Company Name: Cinema Promotion
Markets: Select cities in Utah, Nevada, Arizona, and Idaho
Category: Cinema Screen
Products: Pre-Show Movie Advertising
Units: 20 Theaters in 4 States
Description: It is Cinema Promotion’s goal to provide you with the most effective and affordable advertising solution in today’s dynamic market. The company believes that on screen advertising is that perfect stage to promote your business. Pre-show advertising at the movie theater is the perfect way to find a captivated audience, and relay very specific messages with no distractions. Cinema Promotions has plenty of packages to choose from that will fit your business and advertising needs perfectly. The company is confident that advertising on the big screen will provide that boost for your business that you are looking for.

Search using DOfind – the OOH Industry’s Most Powerful Search Tool – to locate media inventory for your advertising campaign from over 485 media sellers like these in the DOmedia Marketplace.