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Major Brands Chevy, Anheuser-Busch Use Engaging OOH Advertising in Phoenix

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Back in February, we covered the beginnings of the Legends Entertainment District in downtown Phoenix, Arizona. The district has now secured top brands Anheuser-Busch, APS, Chevy, Fox Sports and Fry’s Food Stores as advertising partners.

The district is a partnership formed between the Arizona Diamondbacks and Phoenix Suns and holds a variety of games, shows and events in and around Chase Field and US Airways Center. For the first time ever, advertisers have an opportunity to use out-of-home and digital out-of-home advertising to reach the area’s 5.3 million annual visitors.

See below for the official press release for details on the advertising partnership and how the Legends Entertainment District is using a combination of full-motion digital screen technology, custom electric signage and super graphic static billboards to attract the biggest brands in advertising.

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Arizona Diamondbacks and Phoenix Suns Announce Launch of Legends Entertainment District
First round of partners build creative approach to make downtown more dynamic

PHOENIX ‘€“ The Arizona Diamondbacks and the Phoenix Suns are proud to announce the first round of partnerships created through the teams’ state-of-the-art Legends Entertainment District. Locations have been assigned and the partners have begun construction on this unique marketing opportunity that will help to revitalize downtown Phoenix, attracting visitors and connecting an area that hosts more than 5.3 million visitors at more than 700 events each year.

The Legends Entertainment District is the first of its kind between two professional sports organizations and features a blend of digital signage and custom large format, super graphic static billboards. The project was designed to encompass downtown facilities such as US Airways Center , Chase Field and the Phoenix Convention Center, extending from 1st Avenue to 7th Street and Washington to Jackson Street. The District will create an energetic backdrop for people to enjoy their downtown experience.

The following partners are the first to break ground on the marketing opportunities the District has to offer: Anheuser-Busch, APS, Chevy, Fox Sports Arizona and Fry’s Food Stores.

Panasonic has been selected as the primary technology provider for the project, responsible for more than 7,100 square feet of full-motion LED digital technology throughout the District. YESCO will serve as the primary structural sign manufacturer for the District, including the construction of more than 50,000 square feet of static and custom electric signage locations. Xeriom has been selected to provide all of the necessary infrastructure work to connect the massive signage district.

‘€œOn behalf of the Legends Entertainment District and its partners the Arizona Diamondbacks and Phoenix Suns, we are proud to formally announce our first round of partnerships,’€ said Judd Norris, General Manager of Legends Entertainment District. ‘€œThese pioneering partners will not only receive a tremendous marketing benefit, but they have proven that they believe in the vision of the Legends Entertainment District and its pivotal role in energizing downtown Phoenix.’€

‘€œThe District enables APS to contribute to the development of an important section of downtown,’€ said Don Brandt, Chairman and Chief Executive Officer of APS and Chairman of the Downtown Phoenix Partnership. ‘€œThe digital signage and billboards are visual and eye-catching and will help us communicate with our customers on ways to conserve energy and save money.’€

Below is a list regarding the exposure each District signage partner will receive:

  • Anheuser-Busch will run heavy full-motion LED video on the Legends LED digital network .
  • APS will deliver renewable energy messages on two large billboards on Jefferson Street. Also, a 250-foot-long energy efficient LED ‘€œticker’€ will allow APS to promote products and services that conserve energy and save money. Similar messages will be used at the APS Solar Pavilion at Chase Field.
  • Chevy was the first to feature signage on the west side of the Jefferson Street garage facing The US Airways Center. Chevy will also be included on two additional future large-format, super-graphic locations on the south side of the Phoenix Convention Center.
  • Fox Sports Arizona will anchor two positions on the Jefferson Street garage, one facing US Airways Center and the other facing Chase Field.
  • Fry’s will utilize one of the four signage locations that are available on the exterior of US Airways Center, and will also anchor a location on the Jefferson Street garage facing Chase Field.

Completed signage locations are available for photo opportunities at the Jefferson Street Garage located on Jefferson Street between 3rd and 4th Street.

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