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DO’s in the News: Inc.com

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Earlier this month, Inc.com featured DOmedia’s Jeff Lamb in, “Online B2B Marketplaces: Should You Dive In?” Minda Zetlin’s article, which centers around the many emerging business-to-business marketplaces on the web, focuses on companies that understand the needs of the industry and reflect that understanding through their marketplace management.

The article shows how DOmedia’s marketplace connects the fragmented out-of-home advertising industry, quoting both our own Jeff Lamb as well as Massivemedia producer, Ashley Robinson.

So what sets a successful marketplace apart from the rest? Read the full article on Inc.com.


DOmedia Announces Jeff Bell as Company Chairman (With Help From Our Friends at AdAge.com)

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The excitement here at DOmedia this week is contagious.  Not only are we welcoming our newest team member, Jeff Bell, as company Chairman, but we were also fortunate enough to appear once more in AdAge.com!  A big thank you to Advertising Age’s Andrew Hampp for helping us welcome Jeff in style.

To read the full article, click here:

“Former Microsoft Marketer Jeff Bell Named DoMedia Chairman”


This just in…Ad Age covers DOmedia

ad_age_logo.jpgIf you were driving down Marconi Boulevard around 4 PM this afternoon, we can explain the loud shout you probably heard (over the car radio and through closed windows…). That was about the time we saw a great profile piece (subscription required) hit the online edition of Advertising Age, the venerable industry trade pub. Even when you know you’re on to something big, a little validation is always nice. Not only did Jack Neff’s story represent the role DOmedia is beginning to play in the industry, early-adopter Doug Spak (VP Media Director at Northlich) had some pretty great things to say about what we’re doing (or DOing, if I’m being brand-correct). All of which recharges our collective batteries to keep swinging for the fences.


DOmedia Profiled in The Columbus Dispatch

dispatch-logo.jpgOur recent public launch piqued the interest of our own local Columbus Dispatch. Reporter Braden Lammers put together a great story that not only features DOmedia and tells our story, but also highlights the growing OOH/alternative media industry.

Sales of outdoor and alternative advertising are on the rise at a time when advertising sales overall haven’t been strong.

With some consumers fast-forwarding through TV commercials and switching to satellite radio, advertising agencies are looking for a new way to reach people, Lamb said.

“The idea is to grab attention,” said Lynn Dailey, professor of marketing at Capital University. “The whole idea of alternative media makes sense. You don’t avoid the building, (and) if there is a bus in front of you, you have to look at it.”

If you haven’t had a chance to read the full story, check it out here.


Mediaweek Gets Out (There)

mediaweek.jpg While we were at the 2008 Traffic Audit Bureau Eyes On Conference a few weeks back (has it really been that long?!?!), one of the many interesting announcements highlighting the growth of outdoor advertising was that Mediaweek is launching a monthly feature specifically about out-of-home media. In the first “Out There” issue, Editor-in-Chief Michael Burgi unveiled the section with the following introduction:

“Welcome to Out There, our first-ever editorial section devoted to the burgeoning out-of-home media business. Compiled and reported by senior editor Katy Bachman, the new monthly section aims to cover all facets of the business: traditional outdoor billboards, place-based media, digital technology, alternative offerings, as well as advertising and research issues. We also plan to showcase creative elements that are driving innovation and unusual media executions.

Why now? Money. Revenue growth in the OOH sector outpaced all other media except for the Internet in 2007, and the medium is expected to keep growing at a healthy clip. And if you work in any major market, it’s simply inescapable. In my daily walk to the Times Square subway station, I’m dwarfed by massive wallscapes and spectaculars of all sorts as I pass phone booths (the few that are left) equipped with digital signage. Even taxis now carry video content.’€

In addition to the print feature, Mediaweek is also showing a little online OOH love with their new Out There resource on mediaweek.com. It’s a little sparse to begin with but it’s nice to see their intent to develop these categories. We look forward to seeing this section grow and mature along with the industry it’s covering.