The ad industry is increasingly coming to terms with a “new normal.” Clients’ needs have changed in response to the economic slowdown, and their advertising budgets have changed too.

In a time of such uncertainty, it can be easy to become bogged down in the tasks of the next week, day or hour. But, this won’t last forever. We have to plan for the future – for recovery.

In a few short months, clients will be placing campaigns again. There will still be an election. There will still be an economy. And, as clients look to salvage what’s left of 2020, they’ll expect agencies to work faster and more efficiently than ever.

Today’s “new normal” is an opportunity to invest, evolve and become a company prepared for the future. DOmedia’s integrated software system for planning and buying OOH media can empower your team to do more volume, do more faster and – if need be – do more with less.

Ready to try the software that powers America’s most efficient media teams? Try DOmedia with no long-term commitments: Schedule a consultation.

If you aren’t sure how our cloud-based media planning and buying tools can help your media team transition to work-from-home, here are a few reasons agencies like Kinetic, Publicis, Novus and Harmelin have chosen DOmedia:

• Online access to 1,400 media vendors and 1M+ assets

• One unified system for planning, buying, trafficking and contracting.

• Easily share data with teams and managers.

• All RFP & contract data documented and saved in the cloud.

• Productivity reports for managers looking track remote users.

As of today, media categories have been updated across the DOmedia platform. This change brings DOmedia in line with the industry standard categories in both the U.S. and Canada, as set by the overarching measurement bodies of each (Geopath and COMMB, respectively). Additionally, categories not measured by COMMB or Geopath have also been updated to create an improved representation of the OOH landscape.

Buyers will see updated categories within the Search, RFP, Contracting, Mapping and Client Authorization tools. Buyers doing business in Canada will see categories aligned to the COMMB standard, buyers doing business in the United States will see categories aligned to the Geopath standard.

Sellers will see updated categories within the Add Inventory, Proposals, Mapping, & Contracting, again Sellers in the U.S. and Canada will see categories corresponding to their respective measurement organization.

The images below show the condensed and expanded category selection views for both the U.S. and Canada.

Additionally, venues have been changed to be associated with their appropriate Digital Place-Based category, and it is now possible to include/exclude digital options within a media category.

We recommend sellers take a look at their inventory to ensure this transition has not created any unforeseen changes. We also recommend buyers familiarize themselves with the updated categories.

This week, the BillboardsIn blog is discussing how local, state and national political campaigns can all benefit from political advertising. They discuss the benefits of mixing media and how to successfully utilize outdoor political advertising.

The best practice is to use all of these formats to target voters repeatedly with different messages about the candidate’s beliefs and platform. Adding OOH to other campaign advertising increases mobile 316%, social media 212%, traditional TV by 18% and Radio by 45%.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Catchweight.

Founded in 2011, Catchweight is an award-winning marketing agency headquartered in Columbus, Ohio with offices in Los Angeles and New York. They offer a unique portfolio of hyperlocal truck-side marketing solutions. This allows them to efficiently reach new customers at scale. With general-routing, ads are displayed on trucks driven by certified carriers actively making deliveries. For those who want more flexibility, they also offer controlled-routing. This option utilizes dedicated drivers for 8-10 hours per day to penetrate market events to provide unmatched brand awareness for advertisers.

A large part of what makes Catchweight successful is their veteran leadership team. Jason Ohlson, owner/founder/president, is a passionate entrepreneur and the former executive editor & principle of C: The Columbus Magazine. Jeff Alderman, executive director of client management, is responsible for business development and paid digital marketing practice. Nick Dodson, director of marketing, is responsible for delivering results-oriented brand marketing programs and media campaigns.

According to Ohlson:

“Catchweight believes our clients are best served by a dedicated team of veterans. We take this approach specifically because it enables transparency, speed, agility, and responsiveness. We leverage data to de-politicize decision making and guide our choices. Everything we do is designed to drive tangible and measurable scalable business results.”

If you want to learn more check out the vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.