DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Catchweight.

Founded in 2011, Catchweight is an award-winning marketing agency headquartered in Columbus, Ohio with offices in Los Angeles and New York. They offer a unique portfolio of hyperlocal truck-side marketing solutions. This allows them to efficiently reach new customers at scale. With general-routing, ads are displayed on trucks driven by certified carriers actively making deliveries. For those who want more flexibility, they also offer controlled-routing. This option utilizes dedicated drivers for 8-10 hours per day to penetrate market events to provide unmatched brand awareness for advertisers.

A large part of what makes Catchweight successful is their veteran leadership team. Jason Ohlson, owner/founder/president, is a passionate entrepreneur and the former executive editor & principle of C: The Columbus Magazine. Jeff Alderman, executive director of client management, is responsible for business development and paid digital marketing practice. Nick Dodson, director of marketing, is responsible for delivering results-oriented brand marketing programs and media campaigns.

According to Ohlson:

“Catchweight believes our clients are best served by a dedicated team of veterans. We take this approach specifically because it enables transparency, speed, agility, and responsiveness. We leverage data to de-politicize decision making and guide our choices. Everything we do is designed to drive tangible and measurable scalable business results.”

If you want to learn more check out the vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

This week, BillboardsIn counted down their top five favorite Valentine’s Day billboards. See which brands did their best with chocolate hearts and diamond rings.

Nice @SNICKERS Valentines day work from @AMV_BBDO. Each of the 15 billboards have 300 replaceable cards that can be peeled off – cute! pic.twitter.com/O68JPTf7UX

— Charlotte Hugh (@Charlottehugh1) February 14, 2017

Snickers used their iconic tagline to save Valentine’s Day. This billboard had 300 replaceable valentines pedestrians could peel off and take to their loved ones. Snickers is also reminding you to grab some chocolate, more specifically a Snickers, to gift alongside the card.

This article was originally published by BillboardsIn. Follow your heart and read the rest of the countdown here.

CREATE A CONTRACT FROM SCRATCH

Previously, sellers had no way to generate a contract unless it came from a proposal first. Now, sellers are able to create contracts with their inventory to create a record of inventory proposed outside of the DOmedia system.

From your Contract Dashboard, simply click Create New Contract.

Then you can type in the general details. You can also use the Fill From Historical feature to save time adding the inventory.

And then type in the contract inventory information. Click Save when done.

SELLER POWERPOINT DOWNLOAD FROM PROPOSAL

  Sellers now have many more options and features when exporting Powerpoint presentations. New features include layout options, background images, font choices, and more.  Start by going to My Proposals and clicking on Export.

You can choose between CSV, PDF, or PowerPoint. Click PowerPoint.

Choose the options that best fit your needs and then click Export.

Now you have your own customized PowerPoint presentation based on your proposal!

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Premier Outdoor Media.

Founded in 2018, Premier Outdoor Media is an out-of-home advertising company with assets covering the region of Delaware, Maryland, Pennsylvania, and New Jersey. Their inventory, with over 300 static and digital displays, allows them to offer excellent coverage to local, regional, and national clients. Premier Outdoor Media is a growing company that is in acquisition mode with sights on expansion within their current footprint.

Their leadership team has decades of experience in media and advertising. Dominick Vastino, the CEO, is an entrepreneur in media and real estate with over eleven years in the out-of-home industry. Sean Corbett, the President of Sales & Marketing, has over twenty years of sales experience working with local, regional, and national advertisers.

When asked what makes the company unique, Corbett says:

“We’re a boutique company with excellent inventory that covers very hard to reach areas. We pride ourselves on the partnerships we develop in helping build our customers brand awareness.”

If you want to learn more check out Premier Outdoor Media’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Reach More Group.

Founded in 2015, Reach More Group offers an indoor network of digital place-based screens called Kiosicle in the Los Angeles area. Their displays follow people through their day to day lives. From doctor’s offices to restaurants, they offer a wide variety of locations to deliver your message to the right consumer.

They offer clients the ability to advertise directly to the type of consumer they want to reach through their Kiosicle network. It offers a blank canvas of creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, and play.

Reach More Group was founded by JJ Ayala and Chris Hammond. Both bring unique value and years of experience to the company. JJ has 30 years in content creation, broadcasting advertising sales and marketing research. Chris has over 30 years of experience in software engineering.

When asked what makes the company unique, JJ says:

“Reach More Group helps you reach consumers with dynamic, vibrant digital displays that help tell the story about your brand. Our eye-grabbing network of displays is strategically positioned in high-traffic and high-engagement areas to make sure your message connects with the consumer.”

If you want to learn more check out Reach More Group’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.