Red White & Billboards

by DOmedia on July 1, 2016 in Out-of-home advertising with Comments Off on Red White & Billboards

giphy (2)Fourth of July weekend is here! Family cookouts, sunshine and fireworks are just a few Independence Day traditions. Some of the world’s most popular brands proudly utilize iconic American imagery in their patriotic advertising for summer campaigns. In honor of America’s birthday, here are five USA-lovin’ companies:

Budweiser – No surprise here! Budweiser consistently sports red, white and blue packaging and frequently features other American images, such as the Statue of Liberty. The brand stepped it up this summer by temporarily changing their name toAmerica. Raise an America to America, Americans!  

budweiser

Coca-Cola – For years, Coke has utilized patriotic advertising ranging from the armed forces to the Olympics, but their newest campaign might be their most patriotic yet. Coke has released limited-edition cans and cases that read, “I’m proud to be an American.” Yes we can!

coke proud

Levi-Strauss – The clothing company has been around since 1873, featuring blue denim, and a red and white logo tag. The jeans practically scream “America!” Levi’s first global campaign “Go Forth” is a great example of the American-loving ads Levi’s has produced during their 143 years of business. USA! USA!

levis

Old Navy – Every American has either worn, been forced to wear or forced a child to wear Old Navy’s classic American flag t-shirt. You can’t celebrate the 4th of July without one. Land of the free and home of the American flag t-shirt!

old navy

We love America. The DOmedia team wishes you and your family a wonderful 4th of July weekend!


New Media Mapping Features: A Slam Dunk

by DOmedia on June 28, 2016 in Out-of-home advertising with Comments Off on New Media Mapping Features: A Slam Dunk
Cleveland recently proved that hard work can pay off big, even after a long slump. But, maybe you need an extra push to get your next win.  Our new mapping enhancements will amp up your game!  Once again, DOmedia has improved its mapping tool significantly, and it is bringing even more value to our customers.  With competition in out-of-home ever increasing, mapping could be your differentiator. Here’s what’s new:
1. Not having to worry when you haven’t had time to upload all of your asset images — mapping can now pull images directly from Google Street View!
2. Impressing your clients by having your logo look ‘ballin’ in a map pin
3. Making your asset locations easier to view when they are located very close to one another
Whatever your need, DOmedia mapping can give you that extra boost to ensure you rise to the top!  Please see below for more details and screenshots of these new tools. We’re sure they will be for you what Lebron is for Cleveland!  Want more protips? Attend our first webinar, “Are You Pleasing Your Buyers?” on Wednesday, July 13 at 2pm. Email Our Client Services team for more information.
 

1. When an image is not available for a vendor’s asset, a Google Street View image will appear for that asset.

streetview mapstreetview board

2. Client logos can now be formatted to fit nicely inside of map pins.

icons

3. When multiple units have the same latitude and longitude, markers for each location display on the map.

mapping

Technology Highlight: Auto Pull & Display TAB Demographics

by DOmedia on June 27, 2016 in Out-of-home advertising with Comments Off on Technology Highlight: Auto Pull & Display TAB Demographics

giphyDOmedia’s Automatic Pull and Display feature seamlessly pulls TAB data into DOmedia’s proposal generation system. Data is directly pulled from TAB’s database into a proposal, automating the proposal process and giving sellers more time to do what matters: sell. Here are some of Automatic Pull & Display’s top features:

Personalized Proposals

Sellers are able to select multiple TAB audience demographics for the proposal. With over 100 demographics to choose from, and no limit on the amount of demographics that can be shown,  sellers can tailor their proposal to fit each buyer’s needs. Sellers can also select the number of weeks per cycle, ranging from one to four weeks, allowing even more personalization.

CPM

Sellers have the option to include CPM. Sellers can quantify the value of each board by utilizing CPM, making selling just a little bit easier.

Compare by Week

Sometimes buyers request a comparison of impressions and CPMs by week. The tool compares two week lengths in a proposal. Ultimately, this automatically separates and compares data without requiring sellers to do any manual work reducing the possibility of user error and saving valuable time.

Updated Data

No more dealing with out-of-date data! DOmedia is integrated with TAB’s  Audience Demographic database.  All data is the most recent TAB data available.

User Friendly

Because Auto Pull & Display is within the Proposal Generation system, the proposal can be viewed by anyone – including agencies not yet registered in the DOmedia system. Sellers have the ability to share a unique link by email. Sellers can continue to propose in DOmedia, no matter the buyer, creating a more efficient way to win business.

Easy to Read

Once pulled, the TAB Data is neatly organized in an easy-to-read grid. Buyers who are not familiar with DOmedia have no trouble reading and understanding the data, eliminating any learning curve.

Changes Welcomed  

Auto Pull & Display is never set in stone. Sellers can change any part of the proposal and it is reflecting in real time to anyone with access.  

If you are interested in learning more about pulling TAB data into your next proposal, click here to learn more or schedule a demo!


#MECatCannes Delivers Great Social Media From Cannes

by DOmedia on June 24, 2016 in Out-of-home advertising with Comments Off on #MECatCannes Delivers Great Social Media From Cannes

MEC, one of the world’s leading media agencies, gives the world an inside look at the Cannes Lions International Festival of Creativity on Twitter. Their hashtag, #MECatCannes, gives us mortals a chance to see the wonderful world of advertising that is Cannes. Here are our favorites of the week:

We want to give a shout out to MEC’s sister WPP agency, Wing, on their Gold Lion win for their #Improudtobemexican outdoor campaign! Congratulations! 

mexican


Alternative Media Spotlight: Campus Solutions

by DOmedia on June 22, 2016 in Out-of-home advertising with Comments Off on Alternative Media Spotlight: Campus Solutions
campus solutions image 1

campus solutions image 1Campus Solutions Inc, is an alternative out-of-home advertising company targeting students at universities and colleges all across the country. Bryan Carbone, founder and President of Campus Solutions, Inc., sat down to discuss the uniqueness of his company.

Bryan, tell us a little about Campus Solutions, Inc.

Campus Solutions is a college marketing agency targeting college students both on and off campus. We started with sampling through brand events in areas where students typically gather, such as student unions and student centers. We do things from a student’s mentality utilizing our experience in OOH. We’re handling creative and staff, we research secure places on campus and find the biggest events for our clients to participate in. We find the best back to school events with 20,000 students in attendance; they’re the biggest one-day events where clients can have the most hand-in-hand interaction with students.  We’ve always had brand ambassador programs. There are companies like ours who do tabling, posters and fliers with street teams, but we do more than that. We also do a lot of bar events off campus with coasters and barware. Approximately 60-70 percent of our programs are on campus and 30-40 percent are completely off. We are a smaller company allowing us to maneuver ourselves and change based on the client’s needs.

You mentioned that you have previous experience in OOH. How did you get started?

I founded the company soon after college. I graduated with a degree in marketing and was doing brand ambassador work throughout college. I also developed a designated driver campus solutions image 2program for college kids called Cab Card. It was a way to curb drinking and driving on campus. I worked on that company and then a couple of years after I graduated. While I was working on Cab Card, I was also working for an OOH media company in New York called Encompass Media Group. Eventually I combined my own company with what I learned about the OOH industry to form Campus Solutions. And, actually a lot of our team came from an OOH background. It’s a very niche industry but we’ve all come together. My team was doing fun things like post card media before they came to Campus Solutions. We all have that OOH media experience which really allows us to do things both on campus and off.

There are several other companies who do advertising on college campuses. How do you stand out from others?

What makes us unique is a combination of things. We have a segment of a niche college females, which is our biggest focus. We have the largest sorority and fraternity greek network. We have relationships with the chapters on a chapter-by-chapter basis. We know the presidents, the treasurers, the social chairs and we connect our client’s brands to the sororities and execute in-house.

What do you mean by “in-house”?

We have really great girls-night-in parties for clients such as Cosmo, Clinique and Revlon within the sorority houses. We make them a lot of fun and do things like contests between different sororities. For example, we had a great contest for Clinique. I called a sorority to let them know they won the contest and I just hear 50 girls screaming in the background. Then we go back with all of this makeup and nail products as their prize. So, we really try to reach these sorority women through our greek networks, but we also work through our back-to-school events and doing things like college tours. You have all of the freshman women on campus for the first time, and it’s a great opportunity for clients like Revlon to make those critical brand relationships. It’s fun for the college women, the clients and our team too.

OOH often gets a negative reputation by not able to give adequate data showing their effectiveness. How do you manage that?

We really pride ourselves on completing the entire package by providing things like photos and testimonials. Certainly, there may be a few bad apples in the industry, and, fortunately, I think we have gained from that. Clients will work with another company, and their needs aren’t met or they just don’t get the product they were looking for. We prove to them by working with them semester in and semester out that we can meet their needs. Having a good reputation is the most important thing in such a small community, honestly. Your reputation follows you. My wife and I have always treated others how we want to be treated. We’re not going anywhere. We’re going to be around for years and years and I think that has a lot to do with our reputation and what we provide to our clients.

Interested in learning more about Campus Solutions, Inc? Check out their profile!


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