Technology Highlight: Auto Pull & Display TAB Demographics

by DOmedia on June 27, 2016 in Out-of-home advertising with Comments Off on Technology Highlight: Auto Pull & Display TAB Demographics

giphyDOmedia’s Automatic Pull and Display feature seamlessly pulls TAB data into DOmedia’s proposal generation system. Data is directly pulled from TAB’s database into a proposal, automating the proposal process and giving sellers more time to do what matters: sell. Here are some of Automatic Pull & Display’s top features:

Personalized Proposals

Sellers are able to select multiple TAB audience demographics for the proposal. With over 100 demographics to choose from, and no limit on the amount of demographics that can be shown,  sellers can tailor their proposal to fit each buyer’s needs. Sellers can also select the number of weeks per cycle, ranging from one to four weeks, allowing even more personalization.

CPM

Sellers have the option to include CPM. Sellers can quantify the value of each board by utilizing CPM, making selling just a little bit easier.

Compare by Week

Sometimes buyers request a comparison of impressions and CPMs by week. The tool compares two week lengths in a proposal. Ultimately, this automatically separates and compares data without requiring sellers to do any manual work reducing the possibility of user error and saving valuable time.

Updated Data

No more dealing with out-of-date data! DOmedia is integrated with TAB’s  Audience Demographic database.  All data is the most recent TAB data available.

User Friendly

Because Auto Pull & Display is within the Proposal Generation system, the proposal can be viewed by anyone – including agencies not yet registered in the DOmedia system. Sellers have the ability to share a unique link by email. Sellers can continue to propose in DOmedia, no matter the buyer, creating a more efficient way to win business.

Easy to Read

Once pulled, the TAB Data is neatly organized in an easy-to-read grid. Buyers who are not familiar with DOmedia have no trouble reading and understanding the data, eliminating any learning curve.

Changes Welcomed  

Auto Pull & Display is never set in stone. Sellers can change any part of the proposal and it is reflecting in real time to anyone with access.  

If you are interested in learning more about pulling TAB data into your next proposal, click here to learn more or schedule a demo!


#MECatCannes Delivers Great Social Media From Cannes

by DOmedia on June 24, 2016 in Out-of-home advertising with Comments Off on #MECatCannes Delivers Great Social Media From Cannes

MEC, one of the world’s leading media agencies, gives the world an inside look at the Cannes Lions International Festival of Creativity on Twitter. Their hashtag, #MECatCannes, gives us mortals a chance to see the wonderful world of advertising that is Cannes. Here are our favorites of the week:

We want to give a shout out to MEC’s sister WPP agency, Wing, on their Gold Lion win for their #Improudtobemexican outdoor campaign! Congratulations! 

mexican


Alternative Media Spotlight: Campus Solutions

by DOmedia on June 22, 2016 in Out-of-home advertising with Comments Off on Alternative Media Spotlight: Campus Solutions
campus solutions image 1

campus solutions image 1Campus Solutions Inc, is an alternative out-of-home advertising company targeting students at universities and colleges all across the country. Bryan Carbone, founder and President of Campus Solutions, Inc., sat down to discuss the uniqueness of his company.

Bryan, tell us a little about Campus Solutions, Inc.

Campus Solutions is a college marketing agency targeting college students both on and off campus. We started with sampling through brand events in areas where students typically gather, such as student unions and student centers. We do things from a student’s mentality utilizing our experience in OOH. We’re handling creative and staff, we research secure places on campus and find the biggest events for our clients to participate in. We find the best back to school events with 20,000 students in attendance; they’re the biggest one-day events where clients can have the most hand-in-hand interaction with students.  We’ve always had brand ambassador programs. There are companies like ours who do tabling, posters and fliers with street teams, but we do more than that. We also do a lot of bar events off campus with coasters and barware. Approximately 60-70 percent of our programs are on campus and 30-40 percent are completely off. We are a smaller company allowing us to maneuver ourselves and change based on the client’s needs.

You mentioned that you have previous experience in OOH. How did you get started?

I founded the company soon after college. I graduated with a degree in marketing and was doing brand ambassador work throughout college. I also developed a designated driver campus solutions image 2program for college kids called Cab Card. It was a way to curb drinking and driving on campus. I worked on that company and then a couple of years after I graduated. While I was working on Cab Card, I was also working for an OOH media company in New York called Encompass Media Group. Eventually I combined my own company with what I learned about the OOH industry to form Campus Solutions. And, actually a lot of our team came from an OOH background. It’s a very niche industry but we’ve all come together. My team was doing fun things like post card media before they came to Campus Solutions. We all have that OOH media experience which really allows us to do things both on campus and off.

There are several other companies who do advertising on college campuses. How do you stand out from others?

What makes us unique is a combination of things. We have a segment of a niche college females, which is our biggest focus. We have the largest sorority and fraternity greek network. We have relationships with the chapters on a chapter-by-chapter basis. We know the presidents, the treasurers, the social chairs and we connect our client’s brands to the sororities and execute in-house.

What do you mean by “in-house”?

We have really great girls-night-in parties for clients such as Cosmo, Clinique and Revlon within the sorority houses. We make them a lot of fun and do things like contests between different sororities. For example, we had a great contest for Clinique. I called a sorority to let them know they won the contest and I just hear 50 girls screaming in the background. Then we go back with all of this makeup and nail products as their prize. So, we really try to reach these sorority women through our greek networks, but we also work through our back-to-school events and doing things like college tours. You have all of the freshman women on campus for the first time, and it’s a great opportunity for clients like Revlon to make those critical brand relationships. It’s fun for the college women, the clients and our team too.

OOH often gets a negative reputation by not able to give adequate data showing their effectiveness. How do you manage that?

We really pride ourselves on completing the entire package by providing things like photos and testimonials. Certainly, there may be a few bad apples in the industry, and, fortunately, I think we have gained from that. Clients will work with another company, and their needs aren’t met or they just don’t get the product they were looking for. We prove to them by working with them semester in and semester out that we can meet their needs. Having a good reputation is the most important thing in such a small community, honestly. Your reputation follows you. My wife and I have always treated others how we want to be treated. We’re not going anywhere. We’re going to be around for years and years and I think that has a lot to do with our reputation and what we provide to our clients.

Interested in learning more about Campus Solutions, Inc? Check out their profile!


Technology Highlight – Smarter Proposals

by DOmedia on June 17, 2016 in Out-of-home advertising with Comments Off on Technology Highlight – Smarter Proposals

DOmedia’s Proposal Generation becomes easier to use with every proposal. Our Proposal Generation system recalls previously proposed data for specific inventory listings to maximize efficiency.

The majority of inventory information – such as location, size, market, and cost – remains constant from proposal to proposal. Our system is able to pull this information, and auto-fill it into the new proposals. This historical information can then be modified, over written or sent immediately.

Ultimately this feature is designed to make the proposal process faster and more accurate. Utilizing our auto-fill technology can dramatically reduce the data entry needed to send a proposal and make a sale. And more accurate, because user error is reduced when information is reused and not retyped. The more the Proposal Generation system is utilized, the more information is saved, making the next proposal quicker and easier. The more it’s used, the smarter it becomes.

Proposal Generation is all about helping you spend less time in spreadsheets and more time selling. Click Here to learn more or schedule a personalized demo.


The Secret to OOH Success

by DOmedia on June 13, 2016 in Out-of-home advertising with Comments Off on The Secret to OOH Success

Mendi Robinson, Creative Director at Lamar Advertising Company, shared her wisdom on how to make an audience look at a brand’s out-of-home advertising. There are two sure-fire ways to accomplish the task: ads that are simplistic and ads that stand out from others. 

Simplicity

Negative space, as Robinsons called it, is the key to making people look and read what’s there. Instead of being flooded with too much Big League World Series Lightstext or overpowering images, brands should rely on negative space to captivate the audience and force their eyes directly where the brands want them.  The Big League World Series mastered this art of simplicity in their 2016 OBIE award-winning billboard. With just a baseball player in full swing, and black, open space behind him, the billboard utilizes negative space, forcing eyes onto the baseball player and the short message reading “Heads up. July 28 – Aug 4. #BLWS”. The billboard is simple in copy and imagery, but striking to the eye.

Stand Out Ads

OOH’s power is the creative freedom it posses. Today, we have billboards killing mosquitos that could potentially carry the Zika Kraken Rumvirus. Kraken Rum featured a bus stop with Kraken-like tentacles coming from the sides. And Coke created an interactive ad that gave Coke in exchange for a smile. All of these are examples of the creative freedom that other media cannot provide. An audience will be captivated and engaged with unique, creative ads. OOH is able to connect and push that engagement into other advertising mediums, such as social or online, making OOH an essential part of successful campaigns.share a coke

True power and possibility rest with brands who effectively pair the simplicity of art and the creative capability of OOH advertising. It’s not an easy feat, but can be exponentially rewarding when executed correctly.

Check out this year’s OBIE Award winners. These brands seamlessly marry simplicity and creative and serve as motivation for brands across the globe.

 


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