Moderne Communications is a non-traditional communications agency that has recently been named a Top 100 Agency for the 9th year in a row. Joe Mastrocovi, President, sat down with us to discuss his company.

I founded the company in the late 80’s. I was previously the publisher of Nightlife Magazine in the late 70’s and 80’s, and that got the company into the event world. Originally we were Moderne Promotions. The company started in nightlife events and quickly grew all across the country with a broad range of event types. Then in the late 90’s, I developed another arm of what is today Moderne Communications, called Moderne Mosaic. Moderne Mosaic was our own media network. We started with a couple thousand Neighborhood stores in Chicago and it has grown to over 100,000 media networks today, spanning coast to coast. In 2006, we developed our third arm called Moderne Interactive, which brought us into the digital and interactive world. Soon we realized we needed to bring our three arms under one name. In 2007 we formed Moderne Communications. Today, we offer over 66 non-traditional marketing, experiential, media and interactive services. Our motto is “non-tradition is our tradition.”

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Digital Signage Today recently sat down with EYE Corp Media CEO Jeff Gunderman to discuss his firm’s roll in a new initiative that’s bringing even more “spirit” to the 2016 Election. EYE Corp, which operates one of the most comprehensive networks of digital touchscreen kiosks, leveraged its video jukeboxes to poll bar patrons on the upcoming presidential race. According to Gunderman, the poll engaged 7,000 participants, many of whom were younger than the demographic typically reached through more traditional polling methods.

Here’s a bit of what Gunderman told Travis Wagoner of Digital Signage Today:

We have proven with this initial survey that we can get a much larger participation in a very short period than many polls currently used today to predict results. We are working with the data to create a profile of the audience we can reach. For example, we know the exact location and time of each survey result, which allows us to add that layer to the results and really look at trending across demographic data and geography. This is an alternative approach for marketers looking to target a specific audience.

The increasing integration of technology into the OOH space is one of the most exciting aspects of the industry. We love seeing innovative applications for screens and digital signage, and we’re sure we will see many more in the future. If you’re interested in reading the rest of the story, you can find it on the Digital Signage Today website.

DOmedia’s industry-leading software has always been key to media professionals looking to work faster and smarter. Today, we are announcing a new set of enhancements that will let you work quicker than ever!

Advertisers make thousands of searches through our database of media assets. Often times, they are unfamiliar with the market in which they are searching. It is well known that nobody has more locations than DOmedia, but that can pose a challenge in big markets. It is difficult to through over 1,500 locations efficiently. Or rather it was difficult. 

How have we made it easier? Check out this adorable metaphor to find out:

Imagine yourself as a raccoon (yes, a raccoon) racing to steal food from a group of cats.  You could get there the old fashioned way (metaphorically by browsing through way too hundreds of map markers). Or, you could run on your back legs and use your dexterous little raccoon hands to snatch cat food from the competition (taking metaphorical advantage of new clustering features on our map).  Clustering simplifies the way those locations display by dividing them into easily-navigated groups.  Check out the pic below to see for yourself.  I bet you have never wanted to be a raccoon more than you do right now!

Many more helpful enhancements were implemented recently as well, so scroll down past the clustering pic to keep living your raccoon fantasy!

Other Improvements for All Users:

• The number of messages and unread messages relating to RFPs can now be easily tracked.

Other Improvements for Buyers:

• When buyers issue a contract, they have the ability to send an additional message to the desired users they select as recipients.
• When a RFP is created, the name of the template selected on the project brief is still not recorded.
  ~ April Fool’s!  The template name is now duly noted. ~
• Buyers wanting to create maps of vendor locations can do so without having first created a RFP.

Other Improvements for Sellers:

• Sellers can now upload multiple files at one time.
• In honor of World Health Month, sellers are now able to upload supplemental files as large as 100MB, because we know the stress caused by seeing ‘File exceeds size limit’ is real!

In case you missed it, we recently launched a massive new set of tools for media sellers:

Click here to learn more about the DOmedia Supply-Side Platform (SSP), our new suite of Software that Sells