How to Get More RFP Responses

giphy (2)Media sellers have a complicated relationship with the RFP process. It’s a spreadsheet-laden, antiquated process that you just have to power through. But every RFP is an opportunity to build business.

Agencies and media buyers look at RFPs through rose-tinted glasses. In a perfect world, they create a competitive environment. A tougher RFP process can weed out vendors who aren’t worth your time.

This is a tempting idea, but don’t fall for it. If you want to promote competition and innovation, you will benefit from an increased RFP response rate. It’s not the most glamorous KPI, but it’s one that can have a big effect.

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4 Things We Loved At Code/Media

Code/Media 2016

Photo credit to @Crowdsight_!

The whirlwind that was the Code/Media conference has reached its conclusion for 2016. As always, the conference was top-notch: great speakers, great ideas and a great setting. Here’s what we took away from Dana Point, CA:

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Create Proposals Automagically with “Fill From Historical”

automagical - waynes world gifAre you repeatedly inputting the same information into the DOmedia proposal grid? You may be missing out on one of the most powerful features of DOmedia! Our “Fill from Historical Data” technology recalls 15 columns worth of information, pulled directly from the last time an asset was proposed. If you have never issued a contract for that asset, DOmedia pulls the information straight from the asset listing in your profile.

Aside from being automagically awesome, here are 3 reasons you should use “Fill from Historical Data”:

Speed
You won’t waste time inputting information that’s necessary for every proposal (such as format, face and size). It makes the contracting process faster and saves you time!

Reduced error
Pulling data that has already been through the proposal process reduces user error. Every time you retype data you increase the chances that you will get something wrong. Don’t lose business because of a typo.

Work smarter, not harder
You’ve already done the work before. Now it’s time to let DOmedia work for you. This way, DOmedia gets more valuable the more you use it.

Contact our client services team to learn more!

 

 


16 Advertising Conferences to Watch in 2016

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Advertising conferences make the best of the industry available to any and every marketer. They hold all the glamour and allure that you’d expect from a group of the best advertisers, paired with valuable insights and tools.

With the quickly changing marketing landscape, professionals can’t afford to be stuck with old ideas. Conferences, events and summits serve to refresh your marketing mind.

We’ve put together this list of the 16 conferences advertising professionals should keep an eye on. Find a few that interest you, mark your calendar, and get ready to return with the best ideas that marketing has to offer.

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5 Things We Loved at the ANA Brand Masters Conference

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The ANA Brand Masters Conference is going on now in Hollywood, Florida. We thought we were excited for it to start, but we never expected it to be this much fun: robots, tequila and a splash of marketing. Here are a few of our favorite parts.

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