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Ad Vets Find Their Niche Helping Brands Market to Military Consumers

by DOmedia on October 28, 2013 in Advertising, Out-of-home advertising, Product Spotlight with No comments

Rosemary O’Brien and Bill Cunningham, co-founders of Military Marketing LLC, have more than 50 combined years of experience working on Madison Avenue and nationally for some of the biggest brands in the world. O’Brien, a former EVP at Young & Rubicam, first met Bill while they were working as military marketing specialists at AT&T. On top of being world-class marketing professionals, Rosemary and Bill are ardent and active supporters of US military-men and women on a personal level. Cunningham has even gone as far as serving as Vice President of the Navy League of Philadelphia, and graciously allowing his daughter to marry a Navy F-18 pilot!

For the last 10 years, they have aligned their passion for the military with their skills and experience as marketers to establish one of the leading military marketing agencies in the U.S. They provide strategic counsel as well as on-base media and marketing such as static posters and banners, digital place-based ads in on-base bowling alleys and cinemas, and custom event development.

Rosemary and Bill are the first to point out that “military consumers” are a huge, yet under-reached, audience for advertisers. If you add up all active duty personnel, their families, national guards-men and reservists, and retirees, the military community constitutes almost 8 million consumers.

Some marketers have taken notice – perhaps due to the fact that soldiers have high levels of disposable income and large ability to spend on gear & electronics, cars & trucks, travel & entertainment, and the needs of growing families. However, other marketers are daunted by the red-tape and unfamiliarity of working with the Department of Defense and navigating “base-culture.” Enter Rosemary and Bill!

Military Marketing Audience Not only do they have experience working with all bases and branches, they have relationships with key military players and a keen understanding of the culture, regulations, and operational issues. This combination of experience, relationships, and passion for marketing and for the military has allowed Rosemary and Bill to carve out their niche in the media landscape.

If you’d like to learn more about Military Marketing, please visit their company profile or reach out to them directly at:

Rosemary O’Brien
212-741-2872
ro@militarymarketingllc.com

Bill Cunningham
215-860-4888
bill@militarymarketingllc.com

Brand Insights from the DPAA Summit

by DOmedia on October 25, 2013 in DOmedia, DOOH, Out-of-home advertising with No comments

DPAA - Video Everywhere

The DPAA’s annual Summit – Video Everywhere – was held recently in New York City. As usual, the opportunity to hear agency and brand perspectives directly from those leaders was insightful, powerful and motivating! Although many comments were directed towards digital media, the extension to other formats was a very short leap.

Bob Lodice, President & CEO of the ANA, kicked things off in the first panel by stating that “all (media) markets must become transparent” and that if brands “don’t understand it (media), they shouldn’t be doing it”.

A sentiment shared by major brands is that marketers are “drinking from a fire hose” trying to understand what media should be planned and bought. Robert Tas, Managing Director from JP Morgan Chase, added that brands are “being forced to understand and build systems to measure” media effectiveness – a responsibility that the agency should be assisting with.

This is reflective in the fact there is no shortage of data and sources – but all of the non-standard and decentralized information creates friction within the evaluation and decision-making process. As cited, this stands in stark contrast to broadcast planning/buying which was referred to as “frictionless”.

When asked why digital place-based media is often dropped off plans, Edward Gold, Advertising Director from State Farm Insurance, answered by saying the category is still “a concept buy” and held to a higher standard. He went on to implore network operators to tell him “why do I need to be in a specific place?” We suspect a request like this is commonly made to other OOH formats as well.

The continued call for more measurement, more transparency and more accountability is not new to the out-of-home advertising industry – and progress is being made on these fronts, albeit sometimes at a seemingly slow pace. To get there, we need only to remember and renew our motivation to deliver what the brands are asking for.

With your help, DOmedia has been supporting these efforts with a consistent focus on the adoption of standards that increase the efficiency of media planning, buying and selling. The end result is more effective media investment, which in turn helps grow the industry.

Thanks for being the best part of the DOmedia marketplace!

Black Friday OOH Buys

by DOmedia on October 25, 2013 in DOOH, New OOH Media Sellers, Out-of-home advertising with No comments

Black Friday is right around the corner, and all of the major brands will be looking to be front and center for the big day. Millions of Americans will be in search of the newest and coolest products and brands, of 2013, so place your brand in front of your customers when they are most impressionable! Whether you are looking to advertise inside malls, around shopping centers or anywhere in between, DOmedia can help you find what you are looking for! Check out our newest additions just in time for the holiday seasons!

Cyclehop

Bike share is taking the United States by storm and revolutionizing the way we think about transportation and urban development. The bike share industry is growing at a breakneck pace with America’s bike share fleet quadrupling in 2013. Bike share spreads your corporate message on a network of constantly moving bikes throughout your market and shows the public that your company is forward thinking and environmentally conscious. In addition to your logo and messaging making impressions on thousands of people, consumers know they are supporting sustainable transport by purchasing your brand’s products and services. Go green for Black Friday when choosing Cyclehop.

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Glanz.tv

Getting in front of your customers on the go is easier than you think, and Glanz.tv can help! With their network of digital screens in the Washington DC metro area, your brand can be at the fore front of all shoppers’ minds in some of the highest foot traffic areas of the city. Their 55” to 70” digital screens are eye catching and can support traditional print, radio, television, and even social media formats! Create your just-in-time advertising campaigns just in time for the holidays with Glanz.tv!

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CMS Consulting Group

Get on board with one of the most diverse media sellers in the country! Getting in front of your brands customers at the mall is quite important, but why not give them the extra bump they need before they get there? CMS Consulting group can do just that. Offering media ranging from traditional and digital bulletins to New York Ferries to Vehicle wraps, CMS can put your brand in front of your customer when they are literally on-the-go! With offerings in some of the largest markets in the nation including New York City and Los Angeles, why look any further? Be sure to check out CMS Consulting Group for all of your holiday media shopping needs.

Sellers Gain More Views with Premium Profiles

by DOmedia on October 15, 2013 in DOmedia, Out-of-home advertising with No comments

Premium Profiles optimize your exposure in our internal as well as all external search engines. DOmedia’s team builds and customizes your media profiles, with information you provide. A Premium Profile, represented as a unique category/subcategory combination, includes location level detail as well as free leads from request quote traffic. DOmedia will keep your information, including locations, media kits and images, updated with a quarterly audit and incorporate any changes necessary to your profiles. Company and Basic Profiles are still free to create yourself, but the depth of information included with Premium Profiles will increase your visibility significantly. In fact, there was a 45% increase in company profile views and a 63% increase in product profile views during the month of September. Below you can see a chart with the improved profile views for accounts with Premium Profiles.

More details about Premium Profiles

» Give the buyers what they want – accurate and comprehensive information
» Detailed information at the buyers fingertips create a better buying experience including profiles with audience information, locations, rate cards, and media kits
» Stand out from basic profiles – Premium Profiles include a “badge” and have preferred search result placement to help buyers find solutions with comprehensive information
» DOmedia reps will update your profiles quarterly to ensure accuracy
» Receive free sales leads from “Request Quote” links on all of your profiles

If you want to learn more about Premium Profiles, contact our client services team (clientservices@domedia.com) today!

Contact Client Services

The Dog Days of Selling

by DOmedia on September 4, 2013 in Out-of-home advertising with No comments

As the summer months got hotter, so did the newest selling companies at DOmedia! Let’s not forget that back-to-school season is upon us! Seasonal shopping effects every market in the country, so do not miss out on your opportunity to put your brand in front of shoppers as we move from back-to-school season to the winter holiday shopping season! Fill your shopping cart with media from some of the newest sellers DOmedia has to offer!

Caruso Affiliated

Let’s go to the mall! Millions of Americans frequent the mall each summer looking for the hottest new trends and brands. Put your brand in front of some of the trendiest shoppers in Los Angeles with Caruso Affiliated. Based in, and owning some of the premiere shopping destinations in LA, Caruso Affiliated can help take your brand to the top and become the next big thing!

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United Media Group

Who does not like to go out to grab a bite to eat or a frosty cold one with friends and family during the warm months of summer? United Media Group, based in Somerset, Wisconsin, can serve your brand to tables in the top markets around the entire United Stated with their table top digital advertising. Cook your campaign to perfection, and make your brand the main course with United Media Group!

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Monumental Sports and Entertainment

Let’s go Hoyas!! Located in downtown Washington DC, few arenas rival the Verizon Center, home of the Washington Capitals, Wizards, Mystics, Georgetown Hoyas, concerts and more. With larger than life Wallscapes or an ad on their brand new LED video screens, Monumental Sports and Entertainment can put your brand at the forefront of thousands of fans each day! Build your brand into the next great monument in the nation’s capital with Monumental Sports and Entertainment!

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Volta Industries LLC

Welcome to the paradise of OOH advertising! The Honolulu based Volta Industries offers a clean and green new way to reach your target audience with their free car charging station backlit advertising options. Show you care just as much about the environment as you do your customers with Volta Industries; proven in Honolulu and deploying nationwide!

BrandedTray

College football is back in full swing, and the pennant races in Major League Baseball are just beginning to heat up! Millions of fans around the country will be packing the stadiums and arenas of their favorite teams to yell, cheer and, of course, eat. Put your brand in front of thousands of fans each night with BrandedTray, a unique branded food tray placed in concession stands within college and professional athletics including BCS bowl games, the Final Four and the Super Bowl! Check out BrandedTray to build the campaign that will bring home the hardware.

Sterilyfe USA LLC

Looking for the most sanitary media on the market? Look no further than Sterilyfe USA. Their patented digital advertising hand sanitation kiosks deliver a healthy dose of impressions per month, over 11 million to be exact, to health conscious shoppers along the East coast. Reaching potential customers in 211 Harris Teeter stores at the point of decision with printable coupons, Sterilyfe USA is the remedy for all of the media buying aches and pains.

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