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New Features & Enhancements on DOmedia

by DOmedia on September 3, 2013 in Enhancements/Updates, Out-of-home advertising with No comments

New Website Design / Wider View

Our primary focus is on the functionality and effectiveness of the DOmedia platform to impact the out-of-home industry. With new functions such as the media data table in the RFP platform, it was time to widen the website and take further steps to improve the user experience on the website – hence the new look on DOmedia!

Along with the wider screen size and the re-designed user interface, we have also made it easier to navigate through our system. New navigation bars and distinct calls-to-action on the pages help guide the users through the DOmedia platform.

Ease of Use

Throughout the website, we have made strides to reduce the amount of time to complete tasks within the system and create an easier way to input data into fields. One example of this is seen with the new auto-complete function built into our drop down items on the website.

Below you will see an example of the auto-complete function on the DOmedia search page:

Added New Categories for Inventory & Search

Our system now recognizes two new categories, Digital Audio Networks and OOH Media Buying Services, for inventory items (for sellers) and marketplace searches (for buyers). Below are the descriptions of each category.

Digital Audio Networks reach consumers out-of-home in venues such as retail stores and gas stations with high quality, digital broadcasts delivered at or near point-of-purchase.

OOH Media Buying Services can help customers interested in OOH media, but also want some help evaluating the different formats and guiding them through ad creation to execution. These services include media consultants and reps who have experience working with many different media companies to fully implement ad campaigns.

Not sure if you fit into one of those categories? Email our client services team at clientservices@domedia.com for help!

Enhancements to the Media Data Table

Within the media data table on the RFP proposal, we have upgraded tool to include a number of features to improve the speed and effectiveness of the proposal tool.

You can sort by any column in the media data table to help you organize the data as in proposals. Simply click on the header in the column you would like to sort by and watch the magic happen!

Formatting in the media data table received a number of changes, as well. We have created the date picker within the start and end date columns, added conditional formatting for cells with incorrectly formatted data, and froze the left most columns when you scroll to the right in the media data table. All of these enhancements save you time, and help you generate an appealing proposal for the buyer.

What are your thoughts? Do you have suggestions for improvements?

Functionality and ease-of-use are the points of emphasis at DOmedia. We want to make the media buying and selling process easier for our users. If you have any feedback or suggestions, please email us at feedback@domedia.com. We can’t wait to hear from you!

Out-of-Home Entices Consumers to Take Action

by DOmedia on August 27, 2013 in DOmedia, News, Out-of-home advertising with No comments

Every time we turn around, it seems there is even more proof that out-of-home works! Let’s face it, we have always known how effective out-of-home is in reaching our customers and driving results. However, we still love to see even more research confirming our belief, and convincing more people.

When Arbitron released its 2013 Out-of-Home Advertising Study, I observed some interesting findings that further establish the idea that OOH gets consumers to take action. This study found that four in ten OOH viewers were encouraged to visit a store or restaurant, or watch a TV show because of an OOH advertisement.

Remember the days when getting a high-end brand to try outdoor advertising was next to impossible? Today, looking at the out-of-home brands, that is certainly not the case. According to this study, the OOH media audience is more likely to live in homes with higher incomes.

Billboards still take first place in the most viewed OOH media type (Approx. 2/3 of travelers have seen a billboard in the last 30 days), however, 54% of US adults have spent time walking in a town, city or downtown area in the past month. These adults have probably seen many other types of out-of-home media—including interactive displays. Even more amazing was the average time spent walking—3 hours and 52 minutes per week.

Below are some more remarkable statistics from the study:

Adults were motivated to…

visit a store advertised–39%
visit a restaurant advertised—40%
view directional ads—40%
immediately visit a business—26%
shop a sale in-store that week—29%
shop a sale online that week—28%
use a mobile device—12%
recommend a product—24%

The findings from this study confirmed that OOH media prompts viewers to make purchase decisions when in crucial decision-making mode. It also validates that OOH engagement and viewership is high. Out-of-home media increases revenue, consumption, buzz, awareness and action.

DOmedia is also sharing some enlightening information with the sellers each month. We have released our DOanalytics reports to our sellers so they can evaluate their listings and profiles. Keep an eye out for your seller analytics report to be emailed to your inbox from our client services team.

Arbitron Study Methodology: Arbitron and Edison Research completed 912 surveys with U.S. residents aged 18 or older to investigate Americans’ travel habits and their relationship to out-of-home media. The research was conducted in January and February 2013 through telephone interviews using random digit dialing (RDD) landline and cell phone sampling. The survey was offered in both English and Spanish language. Data were weighted to national 18+ population figures.

References: 2013 Arbitron Out-of-Home Advertising Study. To see a copy of this study, contact Diane Williams, Sr Media Research Analyst diane.williams@arbitron.com, or visit the Arbitron website.

The Buys of the Summer

by DOmedia on June 1, 2013 in Alternative advertising, Billboards, DOmedia, New OOH Media Sellers, Out-of-home advertising with No comments

The weather is warming up, school is out and summer vacations are right around the corner! Millions of Americans will be out and about in and traveling around the country including: New York City, Los Angeles, Chicago and Miami. Don’t miss out on putting your brand in front of the millions who will be working out, walking the halls of America’s malls, having a bite to eat at their favorite restaurants, or grabbing a cold one with good friends. DOmedia’s hot new media sellers will put your brand at the forefront of the summer lifestyle, allowing you to advertise in prime summer locations. From the streets of the Big Apple to health centers, to malls and restaurants, we have it all. Check out our newest sellers who arrived just in time to suit your summer advertising needs! Continue reading →

Changes to Search and Improvements to RFP

by DOmedia on May 31, 2013 in DOmedia, Enhancements/Updates, Out-of-home advertising, Technology with No comments

Creating a better experience during the media buying and selling process is what we like to do at DOmedia. Over the past weeks, our team have been busy developing a number of technology improvements for the system that impact the media buyer and media seller experience.

New Sorting in Search

We have heard from our users that accurate and complete information is important. There is now a way to differentiate complete data. The default for each search will select the most complete/accurate data on top. Sellers indicated with complete profile information are participants of Subscription Profiles.
The other option for sort order of the the search results is alphabetical by company name
Increased speed of searching by ZIP code to just a few seconds – your media planning / buying experience begins in seconds.

RFP 2.0 User Experience Improvements

To increase the ease of use on RFP 2.0 and compile (for buyers) / propose (for sellers), there is a new “Full Screen View”button on the page that expands the width of the media data table
We also re-designed the look and feel of the media data table to improve the user experience while in RFP 2.0.

RFP 2.0 Download Functionality

RFP information can be downloaded from the RFP Dashboard. All data that is saved within the media data table can be downloaded into an Excel formatted file to be opened locally on the user’s computer.
- For sellers, this feature allows them to share templates for proposals or work within Excel then paste their proposal into RFP 2.0 with ease.
- For buyers, the downloaded document dynamically calculates proposal rows formulas to make the proposal review process faster.

Subscription Profiles – Reach More Agencies and Advertisers

by DOmedia on May 31, 2013 in Out-of-home advertising with No comments

Having the industry’s largest marketplace for OOH agencies, advertisers, and media sellers also brings a large challenge – keeping search results accurate and highly relevant. In order to improve the search experience for buyers and maximize exposure for sellers, DOmedia has just launched a Subscription Profile service. This help buyers find what they are looking for easier and brings REAL business opportunities to sellers.

With the new Subscription Profiles, DOmedia’s team builds and customizes your media profiles, with information you provide, to optimize your exposure in our internal as well as all external search engines. A Subscription Profile represented as a unique category/subcategory combination includes location level detail as well as free leads from request quote traffic. And we’ll keep your information, including locations, media kits and images updated with a quarterly audit and incorporate any changes necessary to your profiles. Company and Basic Profiles are still free to create yourself, but the depth of information included with Subscription Profiles will increase your visibility significantly.

Gain visibility using DOmedia’s marketplace

» Over 700 registered agency and advertiser companies – all out-of-home formats
» Projected $1 billion in media planning/buying in 2013
» Thousands of real business opportunities (RFPs / RFQs)
» Manage RFPs easily from a single dashboard. Get updates and revise proposals quickly
» NEW – “Subscription Profiles” provide detailed media information for agencies to find and buy from you

More details about Subscription Profiles

» Give the buyers what they want – accurate and comprehensive information
» Detailed information at the buyers fingertips create a better buying experience including profiles with audience information, locations, rate cards, and media kits
» Stand out from basic profiles – Subscription Profiles include a “badge” and have preferred search result placement to help buyers find solutions with comprehensive information
» DOmedia reps will update your profiles quarterly to ensure accuracy
» Receive free sales leads from “Request Quote” links on all of your profiles

Media planners and buyers want to know which profiles have complete planning information – Subscription Profiles will include a badge differentiating them and also have preferred search result placement so they are easy to find and view.

The annual Subscription cost is also 100% rebateable against your annual RFP fees, so it can pay for itself with successful orders placed through DOmedia. See more here or contact sales@domedia.com and we’ll get you started!

Learn More About Subscription Profiles »