DOmedia

Growth in 9/10 Top OOH ad categories

by DOmedia on October 26, 2015 in Alternative advertising with Comments Off

In a recent article by MediaPost, Nancy Fletcher, President of the Outdoor Advertising Association of America (OAAA), found that nine of the top 10 product categories in out-of-home (OOH) advertising showed revenue increases in Q2, 2015, despite a decline in overall advertising spending.

The nine product categories are:

Miscellaneous Services and Amusements
Retail (image 2 or 4)
Media & Advertising
Public Transportation
Financial
Insurance & Real Estate
Government, politics & Organizations
Communications
Automotive Dealers and Services

As we recently reported, Out-of-home advertising revenue was the only traditional media to see significant growth in Q2. Despite this growth, we believe OOH advertising is still not being used to its full potential because it lacks the targeting and analytics of other types of advertising.

We created DOmedia’s suite of OOH ad-buying tools to ease these burdens for advertisers and brands. Domedia’s mapping capabilities, search functions and integration with the Traffic Audit Bureau help advertisers increase the effectiveness of their out of home advertising buys. Our software helps media vendors by making out-of-home advertising easier to buy, and helps agencies convey its effectiveness to brands. Give us a call at our offices in Columbus, Ohio to learn about our mission to change the way media is bought and sold.

Stat Snapshot: Get More Agency Attention

by DOmedia on October 26, 2015 in Media Selling, Out-of-home advertising with Comments Off

The only thing the DOmedia team loves more than advertising is data. No big surprise, since our product is designed to bring modern data-driven decision making to the OOH market.

When we come across a standout stat, we share it with our users. Today’s “stat snapshot” is a big one for vendors looking to gain more RFPs.

>> Click here to download a copy of this infographic <<

infographic (1)

>> Click here to download a copy of this infographic <<

Our client services experts love helping vendors take full advantage of the DOmedia platform. Contact our team today to learn best practices for increasing your profile visibility.

3 Reasons Out-of-Home Advertising Is Up

by DOmedia on October 21, 2015 in Billboards, Out-of-home advertising with Comments Off

A recent article by MediaPost reported that out-of-home advertising revenue continues to rise, despite total ad spending declining nearly 7% for the 2nd quarter in 2015. Out-of-home and local radio are the only forms of traditional media seeing significant growth, with out-of-home rising nearly 3.8% in the 2nd quarter. As the leading OOH marketplace, DOmedia has identified 3 reasons for OOH continuous growth and success.

Manhattan wallscape via Outselling, Inc.

Great Reach – With increasing mobility, consumer are away from their homes an average 70% of waking hours per day. Out-of-home advertising provides more reach to the on-the-go consumer, as it is visible on their commutes in various formats: roadside billboards, bus wraps and even stair graphics. Out-of-home can reach consumers in ways other categories of traditional media cannot.

Great Value – Out-of-home is highly efficient as it delivers impressions at a lower CPM, saving advertisers big bucks. Television advertising typically has high CPM costs and production costs. Print advertising has costly frequencies, low reach and high clutter. Out-of-home provides more cost efficient advertising, with a range of $3.38-$8.65 per thousand impressions nationally.

Great Creative – Out-of-home advertising gives creative teams freedom to be innovative on a whole new level. Companies like Apple are utilizing their own customers’ photos for breathtaking wallscapes. Nationwide Mutual Insurance Company captivates pedestrians with 3-D images. Out-of-home advertising allows companies to showcase their creative abilities on large scale formats that isn’t possible in other forms of traditional media.

BONUS REASON!

Great Timing – With the presidential election arriving in a year, campaigning is in full swing. Political candidates realize reaching millennials could be the key to success in the 2016 race, but reaching these millenials has proven difficult. Millenials are on the go and becoming immune to traditional advertising, but OOH media offers the opportunity to grab their attention.

Click here to read the full article on MediaPost.com

Accelerated OOH Platform Growth on DOmedia

by DOmedia on May 14, 2015 in Out-of-home advertising with No comments

New age of automated media buying is upon us

Strength of DOmedia Platform in OOH

Since the launch of our RFP application in 2011, the DOmedia platform for buying and selling OOH (Out-of-Home) Media has grown significantly in total number of professional users and companies doing business on the platform. By the end of 2016, we expect that over 8,000 professionals across 5,000 businesses in the US alone will be active on DOmedia.

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Digital Inventory and Automation Trends

As OOH media inventory continues move from static to more digital, both buyers and sellers are adapting to a more flexible environment. A new way of doing business has also emerged. We are now in the age of automation, as brand clients require more transparency and better analytics to justify ROI. Phone calls and emails are still helpful but not a necessary means of communication for processing large amounts of media buy data. Business processes must continue to advance to meet this demand for effective and efficient campaigns.

Rapid Increase in RFP’s and Proposals Online

As client behavior meets this growing demand for digital automation, we anticipate a rapid increase in OOH media buys transacting online. By the end of 2016, an expected total of 10,000 RFP’s will have been sent from buyers and a total of 50,000 proposals uploaded from sellers. An incredible amount of market intelligence is being gathered and will only allow our clients to create better campaigns much faster, saving valuable time while increasing overall revenue and profits.

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Cedar Fair is introducing Fun TV

by DOmedia on May 14, 2015 in Out-of-home advertising with No comments

When 82% of your guests say they’re interested in being entertained while waiting in line for rides, you listen. And then you act–with FUN TV. Cedar Fair’s In-park TV network can deliver hundreds of millions of impressions with a variety of customizable content. Think of it as the fun, before the fuuuuuuuuuuuuuuuuun.

The Network at a Glance:

Target Millennials & families.
97 minute dwell time.
89% of viewers enjoyed watching during their wait.
We are flexible with activation, including on-site presence & street teams.
Halloween Haunt events across the footprint, providing unique environment for sponsorship!