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Navigating through the RFP 2.0 Process

by DOmedia on April 30, 2013 in Out-of-home advertising, Technology with No comments

By now, most of you have seen our new version of the RFP Tool’€”RFP 2.0. We have gotten a lot of great feedback and common questions from sellers, which have assisted our development efforts. We will have an update with some new functionality, and I wanted to give you a heads up. In addition, I thought some useful tips might help you quickly navigate through the process.

Remember, the information below only refers to our DOmedia Standardized Template on Step 2, not individual templates customized and attached by the buyers.

Update Improvements
We are making some updates that should help make the process even easier for media sellers. Updates to the built-in template and dashboard will help you save a good deal of time.

The first update to the process is on the spreadsheet on Step Two. Our Standardized Template on Step Two will have a Live view, which will make the table bigger and easier to read. This will allow for easier scrolling as well.

Download all feature on RFP 2.0

Our next improvement is the new Download button that will be viewable on the dashboard after the Terms of Service are accepted. The Download button will allow users to download the entire DOmedia Standardized template (including the headers) to their computer. This file will download as a zip file and opens as one Excel file. No more copying and pasting from the template to Excel to work on it! Also, any information that you have already entered into the template will also download into the file. This function will allow a snapshot of your spreadsheet any given time. This download file can be saved on your computer as a record of what was sent to the client. Any attachments that you add will not be downloaded, only the Standardized Template will download. Continue reading →

Drive Sales With Premium Profiles

by DOmedia on April 15, 2013 in News with No comments

Increasing your sales starts with more planners and buyers looking for and finding what you have to offer. Agencies are seeking media information everyday and demanding relevant data and better search results from resources like DOmedia. The challenge is in creating and maintaining comprehensive and up-to-date information to meet those needs.

New Premium Profiles are built and customized by DOmedia’s team, with information you provide, to optimize your exposure in our internal as well as all external search engines. A Premium Profile – represented as a unique category/subcategory combination – includes location level detail as well as free leads from request quote traffic. And we’ll keep your information – including locations, media kits and images – updated with a quarterly audit and incorporate any changes necessary to your profiles. Company and Basic Profiles are still free to create yourself, but the depth of information included with Premium Profiles will increase your visibility significantly:

Compare Profiles	Basic	Premium
Annual Pricing	Free	$500 per product profile
Company Contact Information & Logo	✔	✔
Product Profiles Appear in Search Results	✔	✔
Product Profile Images	One Image Included	Unlimited Images
Category Profiles by Market	✔	✔
Location Profiles		✔
Media Planning Information, Photosheets, Request Quote Link		✔
Preferred Search Result Placement		✔
Custom Built Media Profiles, Quarterly Updates		✔

Also, because planners and buyers want to know which profiles have complete planning information, Premium Profiles will include a badge differentiating them and also have preferred search result placement so they are easy to find and view.

Lastly, the annual Premium cost is also 100% rebateable against your annual RFP fees, so it can pay for itself with successful orders placed through DOmedia. See more here or contact sales@domedia.com and we’ll get you started!

Learn More »

Reflections from OnMedia NYC 2013

by DOmedia on April 10, 2013 in DOmedia, Events, News, People, Sponsorships with No comments

DOmedia was honored as an OnMedia top 100 private tech company.
The seventh annual OnMedia conference was held in New York City March 17^th and 18^th and was a celebration of the innovative people, companies, and ideas that are connecting and empowering the world.

The field was full of household names ‘€“ Twitter, Pinterest, Square, Uber and Tumblr ‘€“ and was dominated by tech companies with coastal headquarters and superstar financiers. All of the ‘€œbuzzy’€ industry segments were present and accounted for. Digital media, cloud, big data, real time bidding, and community platforms… BINGO!

Tony Perkins, CEO AlwaysOn

This year’s overall ‘€œwinner’€ was AppNexus ‘€“ the world’s leading cloud-based real-time-bidding exchange for digital online. AlwaysOn’s Tony Perkins conducted a fireside chat with AppNexus CEO Brian O’Kelley. They discussed the genesis of the company, how Brian raised his first dollar from Marc Andreesson and Ben Horowitz (before they were ‘€œAndreesson Horowitz’€), their early pivots, and the challenge of scaling a business while raising a family. The story was a remarkably familiar one. Brian had a great idea, a supremely tailored skill-set to execute on that idea, and was able to plug into an ecosystem and ‘€œride the wave’€.

DOmedia was the exception to the rule in this year’s OnMedia 100. We are headquartered in ‘€œSili-corn-Valley’€, operate a business in a decidedly non-sexy industry (Out-of-Home), and build technology tools that empower media planners, buyers, and sellers, rather than replace them with algorithms. When it comes to buzzword BINGO, we are holding an empty card.

So how did we even make this year’s list? The answer is simple. The answer is YOU.

Our growth, our dynamism, and our success is driven by you ‘€“ our partners and our customers. Whether you work at a the worlds largest agency, or the worlds smallest media company, we believe at our core that you planners, buyers, and sellers in the Out-of-Home industry (and those in digital, mobile, social, et al) are the most valuable assets that your company has. We are not discounting the value of big data. We believe in analytics and we believe in the efficiencies that programmatic tools can bring to media buying. But we also recognize the value of experience. We recognize the value of the expert. That is why we build the tools we do. That is why we work every day to empower you ‘€“ make you faster, smarter, and more efficient.

We are honored to be recognized by AlwaysOn, but more importantly, we are honored to work with all of you.

AdTraction Media Reaches Millions of People in Chicago

by DOmedia on March 25, 2013 in Out-of-home advertising, Product Spotlight with No comments

In Chicago, the place to be in the summer is at the beautiful parks and lakefront of the Chicago Park District. Millions of people visit Grant Park and the lakefront each summer to enjoy some of the premier events in the country! Now, a first-of-its-kind advertising opportunity is hitting Chicago’s lakefront this summer! The Chicago Park District has partnered with Chicago-based AdTraction Media to create the first textured surface advertising plan in the country. AdTraction has created a unique solution to utilize an adhesive product that forms to concrete or blacktop. The product is tested to perform in extreme outdoor weather conditions while maintaining a high slip resistant surface and a quality appearance.

Request a Quote from AdTraction

In 2012, AdTraction’s textured surface displays for Gatorade, Tropicana and Nike were seamlessly integrated into lakefront activities where walkers, runners and cyclists traversed safely over them. This summer, there are 55 individual, 12’x24′ (288 sqft), surface advertising locations along Chicago’s lakefront available; locations include beaches at North Avenue, Oak Street and Ohio Street, the harbors, Northernly Island, Museum Campus and Buckingham Fountain. Each of the locations will cycle a display for 28 days, 6 cycles throughout the summer; a total offering of 330 total sponsorship opportunities.

Chicago’s strong cultural, commerce, sports and entertainment venues boast unparalled media exposure opportunities. By taking a stroll along Chicago’s beautiful lakefront, Chicagoans and visitors marvel in the beautiful scenery that the City by the Lake provides. Eye-popping exposure at some of the city’s top events, such as the Taste of Chicago, Chicago Air and Water Show, Lollapalooza, Chicago Jazz Festival and the Chicago Marathon, can put brands in front over 8M visitors to the area!

AdTraction Helps You Reach Audiences at Key Chicago Events

Events	Neighborhood	Pedestrians
Grant Park Music Festival	Millenium Park	1,000,000
Race to the Taste	Grant Park	4,000
Chicago Blues Festival	Grant Park	500,000
Taste of Chicago	Grant Park	3,000,000
Navy Pier 4th of July Fireworks	Lakefront	500,000
Chicago Air and Water Show	Waterfront	2,000,000
Lollapalooza	Grant Park	240,000
Tall Ships	Lakefront	850,000
Race to Mackinac	Lakefront/Monroe Harbor	400,000
Rock ‘n’ Roll Chicago Half Marathon	Grant Park/Lakefront	20,000
Chicago Jazz Festival	Millenium Park	200,000
Mexican Independence	Grant Park	150,000

To learn more, visit AdTraction in the DOmedia marketplace and request a quote!

Request a Quote from AdTraction

DOmedia Selected by AlwaysOn as an OnMedia Top 100 Winner

by DOmedia on March 11, 2013 in Events, Press with No comments

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

Columbus, Ohio, March 11th, 2013 ‘€“ DOmedia, the most comprehensive database and toolset for advertising media, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. DOmedia was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

DOmedia and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on March 18^th, 2013, at Convene (formerly Sentry Centers) in New York City.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

‘€œThis year’s OnMedia 100 is looking beyond dominating the advertising and public relations sectors. These disruptors are taking on e-commerce with a bright, new outlook. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire. Micro payments, social commerce, and tap-and-pay are just some of the new payment paradigms that are ripping apart the established norm, both in stores and on the Web’€”and the OnMedia 100 companies are leading the charge.’€ says Tony Perkins, founder and editor of AlwaysOn. ‘€œThis year’s OnMedia 100 winners are opening up new sources of commerce, especially in the fashion industry, bringing new ways for designers and retailers to connect with their target audiences. Back-end data evolution further helps to put the best products into the hands of the people trying to discover them. With the number of innovative ideas on the horizon, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.’€

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies

About DOmedia

DOmedia’s RFP application help users do media better. Become faster ‘€“ save time and cost through the media buying process; smarter ‘€“ manage data and analytics to gain a historical knowledge; and better ‘€“ grow revenues and profits for your business. Through our online marketplace, media providers create enhanced media profiles for their properties. In turn, advertisers & agencies can use our extensive & comprehensive database of media properties to find new ideas, plan & even build the perfect out-of-home campaign.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.