Recently, I presented to a group of advertising professionals. In my presentation, I incorporated some slides from the Outdoor Advertising Association of America’s agency presentation. After the presentation, one of the outdoor veterans in the room came up to me and said that he had been in the OOH industry so long that he was familiar with just about everything in the presentation. But, what really got him was the slide entitled ‘€œThe Value of Time.’€

A few years back, The Henley Center conducted a study on time. The study revealed that more than any other commodity (including money) time is the one resource we wish we had more of in our busy lives. We all find ways to spend time, invest time, waste time, but the one thing we cannot do is create more time. We even fall prey to the term ‘€œTime Management’€’€”pretending that time is manageable. In reality, we are only managing our activities inside of the time windows that we are given. We are stuck with our 24 hours of time’€”that’s it. The only thing we have control over is how we use our 24 hours. Reinforcing the findings–time is our most valuable commodity.

In the movie In Time (2011), instead of using a monetary currency, they use time. For instance, instead of paying $20,000 to buy a boat, it Continue reading →