Many advertisers use Outdoor Advertising during the Holiday Season to reach busy shoppers at critical points during their shopping experience. To celebrate this Holiday Season, we collected several iconic outdoor holiday creative from past years. Many of you will recognize these campaigns, and perhaps they will bring back some fond memories. We gathered these images from the Outdoor Advertising Association of America and from the Duke University Archives. Enjoy!

Use DOmedia to find over 570 outdoor media companies for your holiday campaign, there’s still some time left! Search for free at www.domedia.com.

Continue reading →

OOH Gives Back

Article by: Kim Ramser, Business Development & Industry Guru, DOmedia

It’s that time of the year again – last ditch effort to make our numbers, close out the books, and get as much done as possible so we can take some time off. Don’t forget buying presents, decorating, going out of town or having family visit. We are so rushed this time of year that it’s rare that we have time to reflect on the really important things.

Since this is the Holiday Issue, I thought it would be appropriate to focus on all of the good things our industry brings to the communities we serve. We really have some amazing people in the out of home industry. We all know that OOH is a great medium and that it really does work. For proof, take some time to look at all of the case studies and success stories on the industry websites. But, we as an industry also help solve crimes, help find missing children, help local police departments, help people in communities come together and feel good about themselves in challenging times. We are a charitable, giving industry, and we shouldn’t forget that.

Continue reading →