I was flipping through the virtual Advertising Age this morning and ran across an interesting piece on Jameson Irish Whiskey. Now, in the interest of full disclosure, I have to say that I am already a big fan of the brand, which is really the main reason I clicked on the link. But all predisposition aside, they are about to launch an impressive, innovative campaign leveraging digital projection to “speak” to passers-by in New York, Boston, Denver and LA. According to Advertising Age, here’s how the “spot” unfolds: Continue reading →
One more reason to love Jameson
The Plan, The Buy & Everything in Between
Recently I had the opportunity to contribute to a recent Digital Signage Universe article titled, “If You’re Not on the Plan, You’re Not in the Buy.” The piece discusses the rapid growth of digital video advertising networks (VANs) and the obstacles these companies are facing as they try to build an advertising revenue stream for their emerging medium. I won’t regurgitate the complete article here…instead I encourage you to take a few minutes to read the original. However, I will say that the challenges I hear discussed specific to this channel are reminiscent of those raised in the early days of Internet marketing…how do we measure it, which budget does it fall under, can we achieve enough scale with one or two providers, etc., etc., etc. Of course, we all know how that one worked itself out — with online advertising, in all its various iterations, becoming a part of almost every advertiser’s arsenal. It will be interesting to see what the next 3-5 years hold in store for this fledgling, multi-sensory, place-based customer communication channel.
STAR Showcase Recap
It’s hard to believe that another OAAA STAR Showcase has come and gone. DOmedia made its industry debut at the same event last year and what a difference 12 little months made! While we followed the same itinerary as ’07, everything was bigger, bolder and better in ’08. Continue reading →
Bus Shelters Go Green in Red Hot Miami
Just ran across this post on the EcoLocalizer blog about the new solar-powered bus shelters in Miami, FL. As part of its 20-year exclusive contract to provide street furniture for the city, Fuel Outdoor is replacing worn-out shelters with 600 new, eco-friendly options. The sleek, modern designs include solar panels to take advantage of the Sunshine State’s key natural resource, and converts this energy into the electricity that powers the backlit ad panels and shelter lights at night. The new installations not only provide eye-catching advertising opportunities, they also improve citizen safety and the urban visual environment without negatively impacting Mother Earth. I’d call that a win for everyone. Kudos to Miami city officials and Fuel Outdoor for setting a good example for other metros to follow.
DOmedia Profiled in The Columbus Dispatch
Our recent public launch piqued the interest of our own local Columbus Dispatch. Reporter Braden Lammers put together a great story that not only features DOmedia and tells our story, but also highlights the growing OOH/alternative media industry.
Sales of outdoor and alternative advertising are on the rise at a time when advertising sales overall haven’t been strong.
With some consumers fast-forwarding through TV commercials and switching to satellite radio, advertising agencies are looking for a new way to reach people, Lamb said.
“The idea is to grab attention,” said Lynn Dailey, professor of marketing at Capital University. “The whole idea of alternative media makes sense. You don’t avoid the building, (and) if there is a bus in front of you, you have to look at it.”
If you haven’t had a chance to read the full story, check it out here.
