All posts tagged Advertising

AdTraction Media Reaches Millions of People in Chicago

AdTractionIn Chicago, the place to be in the summer is at the beautiful parks and lakefront of the Chicago Park District. Millions of people visit Grant Park and the lakefront each summer to enjoy some of the premier events in the country!  Now, a first-of-its-kind advertising opportunity is hitting Chicago’s lakefront this summer! The Chicago Park District has partnered with Chicago-based AdTraction Media to create the first textured surface advertising plan in the country. AdTraction has created a unique solution to utilize an adhesive product that forms to concrete or blacktop. The product is tested to perform in extreme outdoor weather conditions while maintaining a high slip resistant surface and a quality appearance.

Request a Quote from AdTraction

AdTraction Tropicana AdIn 2012, AdTraction’s textured surface displays for Gatorade, Tropicana and Nike were seamlessly integrated into lakefront activities where walkers, runners and cyclists traversed safely over them. This summer, there are 55 individual, 12’x24′ (288 sqft), surface advertising locations along Chicago’s lakefront available; locations include beaches at North Avenue, Oak Street and Ohio Street, the harbors, Northernly Island, Museum Campus and Buckingham Fountain. Each of the locations will cycle a display for 28 days, 6 cycles throughout the summer; a total offering of 330 total sponsorship opportunities.

Chicago’s strong cultural, commerce, sports and entertainment venues boast unparalled media exposure opportunities. By taking a stroll along Chicago’s beautiful lakefront, Chicagoans and visitors marvel in the beautiful scenery that the City by the Lake provides. Eye-popping exposure at some of the city’s top events, such as the Taste of Chicago, Chicago Air and Water Show, Lollapalooza, Chicago Jazz Festival and the Chicago Marathon, can put brands in front over 8M visitors to the area!

AdTraction Helps You Reach Audiences at Key Chicago Events

Events Neighborhood Pedestrians
Grant Park Music Festival Millenium Park 1,000,000
Race to the Taste Grant Park 4,000
Chicago Blues Festival Grant Park 500,000
Taste of Chicago Grant Park 3,000,000
Navy Pier 4th of July Fireworks Lakefront 500,000
Chicago Air and Water Show Waterfront 2,000,000
Lollapalooza Grant Park 240,000
Tall Ships Lakefront 850,000
Race to Mackinac Lakefront/Monroe Harbor 400,000
Rock ‘n’ Roll Chicago Half Marathon Grant Park/Lakefront 20,000
Chicago Jazz Festival Millenium Park 200,000
Mexican Independence Grant Park 150,000

To learn more, visit AdTraction in the DOmedia marketplace and request a quote!

Request a Quote from AdTraction

Is Digital Place Based Media Part of Your Holiday Ad Strategy?

[polldaddy poll=”5696092″]

Continue reading →

DO the Math: Reach Sports Fans This Football Season

What % of Adults Regularly Follow Their City's Team?

For advertisers looking to reach the football audience this season, here are some of the cities with the highest number of football fans who are loyal to their city’s team. Overall, 61.2% of US adults regularly follow a professional football team, 56.5% of which are males and 43.5% of which are females. Professional football fans are also affluent’€”38% earn more than $75,000 in HHI, and 24% earn more than $150,000 in HHI.

You can reach this captive audience using a DOmedia’s targeted search tools which give you the power to select top DMAs and filter results by specific categories and venues.

Begin your search for sports stadium media >>

Source: “The Media Audit Sports Report” – 2010