All posts tagged Company Spotlight

Life Time Fitness Media in the DOmedia Company Spotlight

Life Time Fitness MediaLife Time Fitness Media has launched two new networks that will span across more than 40 states and generate further viewership from the hard to reach, highly desirable college student and health minded audiences. The new additions of the College Network and Healthy Lifestyle Media Network will provide companies national and regional coverage through four integrated media platforms: full motion sight and sound TV, Digital Signage, Static posters, and sampling. “No other media company offers a combination of these mediums across an entire network in this many states,” stated Thomas Link, vice president of Life Time Fitness Media. “No other media company offers access to both of these attractive audiences, managed by just one company,” continued Link.

Because of the new Healthy Lifestyle Network, companies can now advertise their brands and products in fitness centers that garner over 200,000,000 visits annually. While the new network can vaunt its access to 400 fitness centers in 45 states, it can also pride itself for obtaining a direct relationship with affluent consumers in the country’s largest markets. High traffic associated with an upscale audience constitutes a great media buy.

Life Time Fitness MediaThe College Network is a new network that secures a relationship with a distinct source of consumers: college students. By producing a media program across the College Network in 100 colleges and universities across the country, Life Time Fitness Media has developed a way for advertisers to create a constant connection with current and future spenders. As incoming students try to avoid the freshman fifteen, companies and brands can market their products designed for one of the country’s most influential buying powers.

Full motion televisions and digital signage present content tailored for these new, distinct networks. Students will be able to view school updates and athletics schedules while absorbing digital ads. Members at our fitness centers improve their workouts by watching music videos, club news, and schedules for group fitness classes; intermediately, companies promote their brand ads, custom content or sponsored content.

Life Time Fitness MediaTheir original network, the continuously growing Life Time Fitness Media Network, has established itself as the leading innovative media outlet that presents the most extensive integration and experiential advertising of any media network. A number of companies have experienced success while taking advantage of Life Time Fitness Network’s resources. Motorola’s S10, for example, witnessed a sales increase of 70% during their program that utilized platforms like in-club posters, in-club digital signage, and on-site product trial.

All of the Life Time Fitness Media networks are Arbitron audited and companies receive detailed reports that reflect the proof of performance.

Company Spotlight: Reaching Elite Consumers with Financial Times

Financial Times Advertising

Media buyers representing global brands whose target consumer profile is defined partially or in whole by high household income (HHI) are met with placement challenges. One in particular is the number of out-of-home (OOH) advertising options that meet the demographic requirements of their clients. Identifying advertising vehicles that connect with consumers in the $75,000+ HHI shrinks the number of companies that can receive RFPs for global brands that have strong ties to affluent products and lifestyles. Advertising with the Financial Times delivers brand messaging to a readership group that has an average HHI of $366K and average net worth of $2.9M.

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Company Spotlight: Poo Free Parks

Poo Free Parks
Finished making scatological jokes? Allow us to introduce you to Poo Free Parks’„¢, a Denver-based, privately-held company providing environmentally-responsible pet stations and services to local communities. Poo Free Parks’„¢ has created an advertising medium that allows brands to access high traffic public areas previously impervious to advertising: public parks and open spaces.

The ad format is a synergy of static signage, consumer take-away products, and mobile integration. The service, aimed at reducing harmful pet waste in parks and waterways with an environmentally- and socially-responsible approach, is delivered to local communities at no cost to municipalities or taxpayers. The eco-friendly program includes the installation, supply, and upkeep of pet waste bag dispensers made from 100 percent recyclable aluminum, filled with 100 percent biodegradable bags designed to naturally deteriorate within 18 months.

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