• Entries from April 2008

    Orange Barrel Media wins OBIE

    April 18th, 2008 · 2 Comments

    Special congrats to Columbus’ own Pete Scantland and the entire team at Orange Barrel on their 2008 OBIE win for their Nationwide “Paint Spill” wallscape. Who says Columbus isn’t on the cutting edge of advertising! Way to go, guys!!

    Tags: People · Agencies · Events · Branding campaigns · Alternative advertising

    Common Themes from the TAB and ad:tech Shows

    April 18th, 2008 · No Comments

    It’s been a busy week for us here at DO. Nick, Kim and I headed south to the 2008 Traffic Audit Bureau Eyes On Out-of-Home Media Conference and Marketing EXPO (try saying that 3x fast!). Meanwhile, Dave headed west to the ad:tech conference in San Francisco. Coming out of both conferences is a renewed enthusiasm […]

    Tags: Advertising · Events · Alternative advertising

    Rosey Returns for “Legally Blond” Alternative Media Campaign

    April 3rd, 2008 · No Comments

    I was skimming through today’s MediaDailyNews when this headline caught my attention: “Legally Blond Delivers 20% Redemption Rate for AdPack.” Now, before I go any further, I have to admit that I am an Elle Woods fan (anyone who can dissect fashion and criminal justice equally well has my respect), but that’s not the (only) […]

    Tags: Advertising · Branding campaigns · Alternative advertising

    Google Goes to Mars?

    April 1st, 2008 · No Comments

    Advertising on the moon is soooo 12 hours ago! I just ran across the latest Virgin/Google antics on Adrants (a must-read if you’re in the advertising biz) and needed to look into this one further. According to the post, Sir Richard Branson (Virgin) and Larry Page and Sergey Brin (Google) have joined forces, forming […]

    Tags: Miscellaneous · News

    Google Goes Lunar

    April 1st, 2008 · 1 Comment

    Having already taken over the Earth, it appears Google may be looking to the heavens for its next conquest. According to this Dean Whitney post that hit the cyberwaves yesterday, Google is working on a deal with Virgin Galactic that will allow it to sell (waaaayyyy) out-of-home advertising on the Moon by 2010….yes, you read […]

    Tags: Advertising · Alternative advertising · Technology