• Entries from July 2009

    UNICEF’s Dirty Water Campaign uses alternative media to raise awareness and funds

    July 29th, 2009 · 3 Comments

    Thanks to our friends at Media Life Magazine for highlighting this clever use of alternative media by UNICEF’s Tap Project.  The campaign featured a vending machine labeled “Dirty Water” in New York City’s Union Square in an effort to educate about the lack of clean drinking water in so many Third World countries around the [...]

    Tags: Advertising · Agencies · Alternative advertising · Uncategorized

    Memorability: The True Test of an Out-of-Home Ad?

    July 13th, 2009 · 2 Comments

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    Tags: Advertising · Agencies · Alternative advertising · Branding campaigns