The entertainment industry has long been a staunch proponent of the outdoor advertising industry, creatively incorporating the medium to promote everything from movie premieres to Broadway openings. Hollywood’s “Man with the Midas Touch,” Steven Spielberg, continues the out-of-home legacy, once again calling on alternative out-of-home to promote the long-awaited return of Indiana Jones. Given the […]

They say smell is one of our strongest senses and is most closely tied to our memories and emotions. Walking by a bakery pulling out a batch of freshly baked chocolate chip cookies can conjure up a whole host of mental snapshots. Now, turn that bakery into a digital billboard for, say, a “famous” cookie […]

Maybe I’m just more aware given my current employment. Or maybe the debate has gotten louder. Either way, I’ve been hearing and reading a lot lately about the “advertising invasion” into our daily lives. Without a doubt, out-of-home advertising has been on a major upswing since 2001, making it the second-fastest growing media channel behind […]