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Faster. Smarter. Better

Buyers RFP 2.0 DOmedia

Buyers becoming faster, smarter, and better.

DOmedia isn’t the first and certainly won’t be the last to use those three words to describe a new product. Our latest innovation, RFP 2.0, is the manifestation of industry leaders coming together with a shared purpose, they want to DO media better.

Faster starts with the foundation of DOmedia. Over 750 vendors and 1,000 media buyers are actively using DOmedia today. Easily searched and accessible, DOmedia provides quick access to millions of data points in ways that mirror buyers’ processes. Our RFP tools help buyers manage multiple campaigns with multiple vendors in multiple media formats. It centralizes communications and status updates while providing quick access to submitted files with a fast “download all” function. Continue reading →

Reflections from OnMedia NYC 2013

DOmedia was honored as an OnMedia top 100 private tech company.
The seventh annual OnMedia conference was held in New York City March 17th and 18th and was a celebration of the innovative people, companies, and ideas that are connecting and empowering the world.

The field was full of household names ‘€“ Twitter, Pinterest, Square, Uber and Tumblr ‘€“ and was dominated by tech companies with coastal headquarters and superstar financiers.  All of the ‘€œbuzzy’€ industry segments were present and accounted for.  Digital media, cloud, big data, real time bidding, and community platforms… BINGO!

Tony Perkins, AlwaysOn

Tony Perkins, CEO AlwaysOn

This year’s overall ‘€œwinner’€ was AppNexus ‘€“ the world’s leading cloud-based real-time-bidding exchange for digital online.  AlwaysOn’s Tony Perkins conducted a fireside chat with AppNexus CEO Brian O’Kelley.  They discussed the genesis of the company, how Brian raised his first dollar from Marc Andreesson and Ben Horowitz (before they were ‘€œAndreesson Horowitz’€), their early pivots, and the challenge of scaling a business while raising a family.  The story was a remarkably familiar one.  Brian had a great idea, a supremely tailored skill-set to execute on that idea, and was able to plug into an ecosystem and ‘€œride the wave’€.

DOmedia was the exception to the rule in this year’s OnMedia 100.  We are headquartered in ‘€œSili-corn-Valley’€, operate a business in a decidedly non-sexy industry (Out-of-Home), and build technology tools that empower media planners, buyers, and sellers, rather than replace them with algorithms.  When it comes to buzzword BINGO, we are holding an empty card.

So how did we even make this year’s list?  The answer is simple.  The answer is YOU.

The answer is YOUOur growth, our dynamism, and our success is driven by you ‘€“ our partners and our customers.  Whether you work at a the worlds largest agency, or the worlds smallest media company, we believe at our core that you planners, buyers, and sellers in the Out-of-Home industry (and those in digital, mobile, social, et al) are the most valuable assets that your company has.  We are not discounting the value of big data.  We believe in analytics and we believe in the efficiencies that programmatic tools can bring to media buying.  But we also recognize the value of experience.  We recognize the value of the expert.  That is why we build the tools we do.  That is why we work every day to empower you ‘€“ make you faster, smarter, and more efficient.

We are honored to be recognized by AlwaysOn, but more importantly, we are honored to work with all of you.

Top 3 Sales Trends for 2013

Sales Trends1. Instant Access to Solutions
In 2013 the Web will make salespeople more, not less important. Buyers are turning to the Internet to find solutions. What this phenomenon has done is created a new set of expectations amongst customers. Today, advertisers expect more from salespeople. They expect sales reps to be experts of their business and act as managers protecting their interests within the sales organization. Those salespeople and companies that are not easily accessible or take too long to respond won’t have a chance. Have your information readily available for buyers to access on the DOmedia website. Don’t make them chase you down for information.

2. Expert Sellers
Today, customers need expertise from salespeople. They need something of value added to the sales process. Adding value to the sales relationship protects against commoditization. Let go of the day to Continue reading →

Looking Forward to 2013

Kim RamserAnother year comes, and I find myself wondering where the time goes! In welcoming 2013, I started reminiscing about the last ten years. It is amazing how far this industry has come since 2003, when I was working at the Outdoor Advertising Association of America (OAAA) in DC. Change is usually slow in the outdoor advertising industry. However, looking at the last 10 years, we have made a lot of progress. The challenges we have overcome and advancements made in the industry are enormous when you think about it.

Audience Measurement

Audience measurement for out of home has really evolved. No longer do we depend on traffic numbers and Daily Effective Circulation (DEC). We went through a lot of pains and trials to make progress in this area. Arbitron planned to develop a measurement standard introducing the demographics information to the measurement. Using travel diaries in Atlanta, Arbitron hoped to bring the measurement philosophy from radio to outdoor. Next, came Nielsen with a similar idea, but they used GPS technology to track consumers in Chicago. The industry was optimist about both possibilities but nothing came of them. Moving ahead to 2013, we have an audience measurement system from the Traffic Audit Bureau (TAB), called TAB OOH Ratings. Not only does it bring the industry to a new level, but has started to get agency adoption.

Continue reading →

What Four Years Has Taught Us: The OOH Industry Doesn’t Need an Expert Tool

When we introduced DOmedia at the OAAA Star Showcase in the fall of 2008, we thought we had a brilliant idea. Thanks to industry feedback, our technology and business model have evolved from an expert tool to a tool for experts! Together we have grown over 300% and we are still the world’s largest OOH media marketplace. Thank you for all the support and feedback that helped us reach this point. DOmedia remains committed to adding value and growing the OOH market by providing incremental business opportunities and working towards an industry-supported path to standardization.

700+ media sellers have posted their assets in the DOmedia marketplace. On the other side of the marketplace, 1,000+ media buyers have used the DOmedia platform to execute 20,000+ plans and searches in the past 12 months. OOH needs tools that integrate with industry relevant data sets. The most efficient way for those integrations to be used by buyers and sellers to create value is to have them hosted on a centralized data resource. A centralized resource will provide seamless end-to-end workflow that will help the industry leap forward and gain a greater percentage of the overall advertising spend. Our strategic partnerships with TelmarNEC, and our participation in industry associations (OAAA, TAB, DPAA, IAB) reaffirm our belief in system integrations. Feedback from those two groups and DOmedia users informs our internal tech development processes and ensures we are building an industry-vetted solution.

DOmedia Vision for OOH

Your feedback has challenged us to address how our technology meets industry needs:

  • Improved search, discovery and planning - Our dynamic search tool is self-directed and can be used at any stage of the RFP process. Media sellers can be found by format, audience measurement type and demographics. Search results can be further filtered by geographic parameters and displayed with data visualization tools.
  • Standardization of the RFP process - We have taken the incremental steps towards standardizing buyer RFP templates and media proposals. Standardized templates allow OOH to be planned and bought on a larger scale similar to other media, which saves significant time for the buyer and seller by removing RFP redundancies.
  • Telmar Integration ‘€“ For the first time, Telmar’s TOPS plans with TAB OOH Ratings data will be able to be converted into an RFP with a single click. The most trusted OOH media measurement is now seamlessly incorporated into the most widely used RFP tool.

With your continued participation in our development efforts, we will increase demand by providing a more compelling value proposition of OOH media’s capabilities. We will keep improving RFP workflow and simplifying the access to data that better informs buyers, planners, and ultimately the brand client. From the use of our technology we are producing meaningful reports that benefit all industry participants.

We welcome and encourage you to share your thoughts on furthering the evolution of DOmedia’s vision for OOH. Let us know if there is anything else we can do to add value for you and your company. You are the industry experts and we are here to help you grow!