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Vespa Offers Free Parking in NYC

Vespa parking
Vespa parking

I ran across this promotion recently which really captured my attention. Apparently Piaggio Group USA (importers of the iconic scooters you see zipping around town) partnered with select Edison ParkFast garages in the Big Apple to offer free parking to riders of these little eco-sound vehicles for a limited time (you didn’t think “free” was going to last forever, did you?). They took 2 standard size parking spots and converted them into 12 branded scooter-size slots. The creative execution backs the company’s initiative to encourage city officials to expand the amount of scooter-dedicated parking. Of course, the visible branding doesn’t hurt either.

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