Our recent public launch piqued the interest of our own local Columbus Dispatch. Reporter Braden Lammers put together a great story that not only features DOmedia and tells our story, but also highlights the growing OOH/alternative media industry.
Sales of outdoor and alternative advertising are on the rise at a time when advertising sales overall haven’t been strong.
With some consumers fast-forwarding through TV commercials and switching to satellite radio, advertising agencies are looking for a new way to reach people, Lamb said.
“The idea is to grab attention,” said Lynn Dailey, professor of marketing at Capital University. “The whole idea of alternative media makes sense. You don’t avoid the building, (and) if there is a bus in front of you, you have to look at it.”
If you haven’t had a chance to read the full story, check it out here.
