• Entries Tagged as 'Alternative advertising'

    Bus Shelters Go Green in Red Hot Miami

    August 19th, 2008 · No Comments

    Just ran across this post on the EcoLocalizer blog about the new solar-powered bus shelters in Miami, FL. As part of its 20-year exclusive contract to provide street furniture for the city, Fuel Outdoor is replacing worn-out shelters with 600 new, eco-friendly options. The sleek, modern designs include solar panels to take advantage of the […]

    Tags: Alternative advertising · Technology · Trends

    MMMMM…Oreos

    July 24th, 2008 · No Comments

    Maybe it’s because I’m in my afternoon munchy phase, when any sugar consumed at lunch is starting to wear off, but this Adrants post really caught my attention (click here to see the dunking in action). Granted, it’s a few days old, but it’s still worth sharing as a really clever way to promote an […]

    Tags: Advertising · Branding campaigns · Alternative advertising

    Integrated HTC Campaign Sets Your Fingers Free

    May 22nd, 2008 · No Comments

    Flying US Airways back from Boston yesterday, I lowered my flight tray table to reveal an interesting ad for HTC. Unfortunately, I didn’t have my camera handy (so unprepared for a former Girl Scout…), so I missed a shot of the dancing fingerprints in situ. Fortunately, MediaPost covered my faux pas by including the entire […]

    Tags: Advertising · Branding campaigns · Alternative advertising

    Creative OOH executions

    May 20th, 2008 · No Comments

    As promised, here are a few of the creative examples from Jeremy Gutsche’s (trendhunter.com) opening presentation at the HOW Design Conference. You may have seen some of them before:

    This stop action viral film for MTN used 1,000,000 Post-It notes and 96,314 digital photographs. Check out the number of people watching the process…

    CBS used eggs to […]

    Tags: Advertising · Branding campaigns · Alternative advertising

    Greetings from Boston: Part I

    May 19th, 2008 · No Comments

    I’m writing this week from one of my favorite cities outside Ohio, Boston. I’ve made the trip east for this year’s HOW Design Conference…an amazing collection of designers and others associated with the business of being creative. For a few days, we get to disconnect (at least a little….full disconnection in an age of wireless […]

    Tags: Events · Branding campaigns · Alternative advertising