« Back to the Blog

Simplifying the Process of Buying & Selling OOH Media

Who We Are

DOmedia is a technology company that believes there is a more efficient way to buy and sell out-of-home advertising. We have experience building online ‘€œmarketplaces’€ to support the creation of standards that brings efficiencies to the industry, resulting in category growth and increased profits for all stakeholders. Agencies, sellers, & technology providers are all shepherds of the Brand’s dollars and have a responsibility to find the most effective way to guide it.

To date, we have created the largest online marketplace and searchable database of OOH media inventory with technology tools to efficiently connect over 350 media buyers and 700 media sellers.

Who We Are Not

We are not media aggregators in the sense that we do not buy, own nor sell media.  We do not place ourselves ‘€œin the middle’€ of the buyers and sellers.  Media sellers retain the sole sales relationship with media buyers & planners.

The Benefits of an Open Marketplace

An open, transparent marketplace creates value for our industry in several ways. Both buyers and sellers benefit through:

  1. Increased visibility, standards, and efficiencies that scales buying capability
  2. Improved and broadened consumer targeting
  3. Increased productivity & streamlined processes
  4. Improved client responsiveness and more effective solutions
  5. A data driven approach to addressing Proof of Performance & ROI

Over time this technology will create institutional knowledge for both the buyer & seller and enable them to spend more time on strategic opportunities and less time on non-value added, repetitive tasks. A transparent marketplace benefits users by its ability to quantify and differentiate value and effectiveness thus justifying higher costs and margins where demonstrable.  This in turn helps buyers invest in media that delivers better results for their clients.

Our Media Sellers

We have partnered with OOH media sellers of all shapes and sizes. Our technology tools apply to both small and large media sellers in the traditional, alternative and digital out-of-home advertising industry.  Media sellers control what and how much information they make available in the marketplace ‘€“ and it is free to register and create basic profiles.  You can browse our current companies list or DO a free search using DOfind, our powerful search tool, to see for yourself.

Our Commitment to the OOH Industry

‘€œWe will not charge more to our clients than the value we bring.’€

We are actively engaging agencies, advertisers, media providers, industry experts, and industry associations to create the most valuable system for all of our stakeholders. It is important to clearly understand the value and concerns from all sides of our business. If you have feedback we encourage you to call (866-939-3663) or share it with us by email (theteam@domedia.com), as we would greatly value your input.

The Future

DOmedia is taking an active role in the future prosperity of the out-of-home advertising industry. Our business model directly aligns our incentives with our stakeholders, both buyers and sellers. Our survival is dependant on bringing value to our clients and we are investing in technology and supporting standards to grow the industry as a whole.  We are excited for the opportunities ahead and look forward to helping all of our stakeholders become more successful.

Like This Article? Share It!

Got something to say? Go for it!

You must be logged in to post a comment.