Scentsa Media Networks is proud to announce a newly formed partnership with Barnes & Noble College to implement the Scentsa Media Networks – Barnes & Noble College Digital Media Network. Barnes & Noble is the nation’s leading operator of college and university bookstores.
Back in February, we covered the beginnings of the Legends Entertainment District in downtown Phoenix, Arizona. The district has now secured top brands Anheuser-Busch, APS, Chevy, Fox Sports and Fry’s Food Stores as advertising partners.
The district is a partnership formed between the Arizona Diamondbacks and Phoenix Suns and holds a variety of games, shows and events in and around Chase Field and US Airways Center. For the first time ever, advertisers have an opportunity to use out-of-home and digital out-of-home advertising to reach the area’s 5.3 million annual visitors.
See below for the official press release for details on the advertising partnership and how the Legends Entertainment District is using a combination of full-motion digital screen technology, custom electric signage and super graphic static billboards to attract the biggest brands in advertising. Continue reading →
Sue Danaher, President of the Digital Place-based Advertising Association (DPAA) explains what it will take for the industry to move forward. Standardization, creative execution, increasing awareness and accountable measurement are just a few of the topics covered in this post by the industry veteran. If you are thinking of incorporating digital place-based media in your next campaign, dust off your notebook and take notes from this industry leader. Continue reading →
