The Digital Place-based Advertising Association (DPAA) recently posted a video explaining how digital place-based media can help advertisers solve the dilemma of reaching the active consumer.
The video calls for advertisers to radically evolve the way we plan our media and turn our attention to where and when we target consumers.
The active consumer is not your traditional customer segment, but rather a consumer mindset. This group makes 100% of their purchase decisions, and are receptive to media on the path to purchase to help them make their buying decision. This mindset spans across baby boomers, generation X/Y, affluent professionals, early adopters, alpha moms and the influential youth.
Digital place-based media creates a way to capture the attention of the active consumer at the moment of maximum influence – that is, the intersection of time, place and purchase intent.
Digital place-based media is the next wave of targeted advertising. Find over 100 digital place-based networks to help with your next campaign by searching the DOmedia marketplace. It’s free to search!
