ZenithOptimedia has revised its global advertising expenditure forecast for 2011. Below is a quick summary of stats outlined by Stephen McCluskey in a recent MediaPost article.
How do you feel the predictions will match up to actual spend at the end of 2011? Leave your response in the comments section below.
Summary of 2011 Global Advertising Expenditure Forecast by ZenithOptimedia:
- Worldwide spending growth prediction lowered to 3.6% or $466 billion in 2011
- US Ad spend in 2011 will be up 2.2% to $155 billion in 2011
- Developed economies will have below-potential growth instead of decline
- Developing markets will grow rapidly
- North American ad spending growing at 3.3% to 2013, while Western European growth will be 2.8% in 2011
- Latin America ad spending expected to grow 7.1% annually through 2013
- Central & Eastern Europe ad spending predicted to grow 10.4% annually in 2013
- Middle East & Africa Ad Spend will drop 14.2% in 2011
- Assumes economic growth will remain weak in Europe & US, but not in a double-dip recession
- Assumes Eurozone debt crisis does not get substantially worse
- Continued ad spend shift from network TV to cable TV
- Internet will remain fastest growing segment at 12.6% in 2011
- Newspaper advertising wil drop 8% in 2011
How do you feel the predictions will match up to actual spend at the end of 2011?
Leave your response in the comments section below.
