Archive for February, 2012

A Look Ahead for Out-of-Home Advertising

by DOmedia on February 28, 2012 in Out-of-home advertising, Trends with No comments

Outdoor advertising is one of those industries that one could say never changes, or is constantly changing. On one hand, it is always the same. Local business is the biggest chunk of revenue for us. Static billboards are still just as impactful today as they ever were. They still break through the clutter by demanding the attention of a captive audience. The out of home medium is still one of the most cost effective ways to reach your target audience.

On the other hand, the industry has seemed to have changed quite a bit in the last few years. Some of the biggest industry transformations have been measurement, technology, and creative elements allowing for customer interaction. When looking ahead at what the industry has to look forward to in 2012, one thing is certain – there will be some trends to watch.

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Product Spotlight: OOH Urbanscapes

by DOmedia on February 28, 2012 in Out-of-home advertising, Product Spotlight with No comments

Image courtesy of Legends Entertainment District (Phoenix)

Urbanscapes have been around forever, but have recently begun to pop up all across the country. Urbanscapes are a great way to really impact the consumer in urban pedestrian areas. They are filled with projection images, digital and static wallscapes and sponsorship opportunities. Because urbanscapes are usually in heavy pedestrian shopping and entertainment areas, they are prime spots for promotional campaigns.

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15 New Media Companies on DOmedia

by DOmedia on February 28, 2012 in New OOH Media Sellers, Out-of-home advertising with No comments

This February, 15 new media companies joined the growing DOmedia Marketplace.

From buses, bicycles and parking garages to college sports stadiums, from digital networks in pharmacies to branding newspapers at the most exclusive events in the world, these new vendors are prepared to reach almost any market.

Click any company name below to view their Company Profile on DOmedia and Request a Quote for your campaign today.

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New OOH Media Opportunities at DOmedia

by DOmedia on February 27, 2012 in New OOH Media Sellers with No comments

DOmedia is happy to welcome 4 new OOH media sellers to the marketplace of out-of-home and alternative media. New media offerings include traditional bulletins, mobile billboards, outdoor projections, and licensed content feeds for digital signage networks. Whether you’re looking to execute a traditional OOH campaign, or considering a new alternative, these vendors offer eye catching options in a variety of formats and venues across the US.

Click any company name below to view their Company Profile on DOmedia and Request a Quote.

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Integrating Mobile & Digital Place Based Campaigns

by DOmedia on February 24, 2012 in Branding campaigns, DOOH with No comments

One of the most talked about trends in the out-of-home industry is the rising use of mobile media. Despite the tremendous growth of mobile over the last several years, the industry has yet to agree upon how to integrate with OOH campaigns. One way advertisers are integrating is the placement of QR Codes in their existing OOH media. The QR Code directs the consumer to a mobile-optimized landing page with a call to action. Multiple industry studies have shown that QR Codes are scanned by 10-15% of smartphone users. Another nascent mobile ad execution is augmented reality (AR). It is an emerging media that lays an artificial, interactive layer over the actual view of the surrounding environment, as seen through a phone’s camera. AR offers new ways for brands to interact with consumers but it is not yet widely used by advertisers and few consumers are aware of its capabilities. While these emerging mobile media technologies are exciting, sometimes it’s easier to reach the consumer using methods that are more widely used and accepted. An example is the sponsorship of mobile hotspots, integrating a mobile-activated landing page that delivers advertising in conjunction with Dpb campaigns.