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Autism Speaks: Kinect Powered Digital Billboards

Digital Buzz, February 19, 2012

It has been said, time and again, the out of home industry benefits in creativity, efficiency and awareness by the use of technology. This is evident in this BBDO Autism Speaks campaign. BBDO created a campaign using a Microsoft Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try to initiate it.

The Kinect technology tracks the head movements of the person looking into the digital billboard then changes the position the of child’s head and movements to avoid eye contact. The buzz around the campaign created quite a PR boost for this really worthwhile cause, and is even getting some heat on YouTube!

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