It’s been 8 years since DOmedia began to solve out-of-home’s most difficult problems. However, we still get questions from vendors about how to get the most out of DOmedia. That’s why we’ve created DO It Right – a blog series highlighting our vendor’s most popular questions.
Many DOmedia vendors offer alternative media space, such as coffee sleeve advertising or boat wrapping. Business owners with unique offerings sometimes worry that their products are too unique to fit within DOmedia’s format categories, which are based on industry standards set by the Traffic Audit Bureau. But, there are big benefits to choosing an existing category, even if it is not a perfect fit. Inventory that has been properly categorized is more visible in search results.
Most of the searches conducted on DOmedia are filtered by format. Keeping inventory in an extremely niche category keeps these products isolated from large searches. Limited searches are being done for unique offerings; but by placing unique inventory in broad categories, vendors are creating opportunity for buyers to see alternative offerings. This translates to more opportunities to win business!
Our client services team has overseen over 1,000 vendors as they added their business to DOmedia. They are experts in helping improve search visibility within the platform, and they are happy to help you choose the best category for you inventory. You can reach the client services team by calling 866-939-3663.
Want another pro-tip for increasing your visibility to media buyers? Read our recent article on the importance of listing specific assets within DOmedia.
