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6 Things We’re Looking Forward To at the ANA Brand Masters Conference

If you’re familiar with the Association of National Advertisers, you probably know about their fall “Masters of Marketing” Conference. We’re possibly more excited for the Brand Masters Conference, if only for this description: “a special intimate wintertime companion to the Masters of Marketing.” That’s a companion to the conference, not the masters themselves (we think.)

If you’re not familiar, the ANA represents and advocates for marketing organizations and brands of all kinds, B2B and B2C through thought leadership, education, publications and some pretty great conferences. The Brand Masters Conference brings together some of the greatest minds in marketing today. Speakers include pros from American Family Insurance to Procter & Gamble to Patrón Spirits.

Everybody has something to gain from the events and speakers. Here are a few we’re super pumped for.

Procter & Gamble: Always #LikeAGirl

Last year’s Super Bowl ads pulled on the heartstrings (maybe even a bit too much.) Among the ads that “hit the feels” was P&G’s #LikeAGirl spot. It simultaneously served as an eye-opener and a rallying cry. The campaign delivered huge results for the Always brand, with a nice side of several Effie Awards. You know the campaign, but any marketer worth their salt is dying to know the story behind it.

Thursday, 10:50 a.m.

Amanda Hill, NA Regional Brand Director, The Procter & Gamble Company

The Future of Media: 4 Trends That Are Actionable Today

That’s certainly an enticing title. Plenty of marketers postulate about the future of brands, marketing, consumers, etc. But Lance Neuhauser, CEO of 4C Insights, is promising every marketer’s favorite a-word: “actionable.” Lance’s area of expertise is cross-screen promotion, something every digital marketer can learn more about.

Thursday, 12:50 p.m.

Lance Neuhauser, CEO, 4C Insights

Networking Coffee Break

How great is coffee?

Thursday, 2:45 p.m.

Made In Brooklyn: Brand Building Lessons From Brooklyn USA

Any conference event that has a trailer is worth looking into. Any conference event that has a trailer this cool is a must-see.

Thursday, 3:50 p.m.

Victor Paredes, Managing Director, Spike DDB

Russell Markus, Strategic Planning Director, Spike DDB

Meredith Phillips Almeida, Executive Director, Myrtle Avenue Brooklyn Partnership

Gaia DiLoreto, Founder and Owner, By Brooklyn

Funtastic Friday

Did we mention that the conference is in Hollywood, Florida? If you’re bringing the family to make a mini-vacation out of the weekend, about 10 minutes from the conference is a free family event with a DJ, face painting, games, and bounce houses bounce houses!

Friday, 5-8 p.m.

Free Admission

The Patrón Paradox: Why The World’s #1 Tequila Still Has Something To Prove

Normally, you wouldn’t be thinking about tequila at 8:30 a.m. But this isn’t normal- this is Patrón. You know the name and what it conveys. The interesting part is how the brand is still pushing and looking for new ways to connect with consumers. Lee Applbaum has a track record that includes Coca-Cola, Target Australia, RadioShack and David’s Bridal. We can’t wait to learn more about his efforts at Patrón.

Friday, 8:30 a.m.

Lee Applbaum, Global Chief Marketing Officer, Patrón Spirits

 

With this lineup and many more engaging speakers from the industry, we can’t wait for the conference. Be on the lookout for our recap of some of our favorite moments, because we’re amazing like that.

If you are interested in attending the ANA Brand Masters Conference, February 3-5, you’ll find more info and registration on the ANA’s website.

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Jon Saxton

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