Archive for June, 2016
New Media Mapping Features: A Slam Dunk
Technology Highlight: Auto Pull & Display TAB Demographics
DOmedia’s Automatic Pull and Display feature seamlessly pulls TAB data into DOmedia’s proposal generation system. Data is directly pulled from TAB’s database into a proposal, automating the proposal process and giving sellers more time to do what matters: sell. Here are some of Automatic Pull & Display’s top features:
Personalized Proposals
Sellers are able to select multiple TAB audience demographics for the proposal. With over 100 demographics to choose from, and no limit on the amount of demographics that can be shown, sellers can tailor their proposal to fit each buyer’s needs. Sellers can also select the number of weeks per cycle, ranging from one to four weeks, allowing even more personalization.
CPM
Sellers have the option to include CPM. Sellers can quantify the value of each board by utilizing CPM, making selling just a little bit easier.
Compare by Week
Sometimes buyers request a comparison of impressions and CPMs by week. The tool compares two week lengths in a proposal. Ultimately, this automatically separates and compares data without requiring sellers to do any manual work reducing the possibility of user error and saving valuable time.
Updated Data
No more dealing with out-of-date data! DOmedia is integrated with TAB’s Audience Demographic database. All data is the most recent TAB data available.
User Friendly
Because Auto Pull & Display is within the Proposal Generation system, the proposal can be viewed by anyone – including agencies not yet registered in the DOmedia system. Sellers have the ability to share a unique link by email. Sellers can continue to propose in DOmedia, no matter the buyer, creating a more efficient way to win business.
Easy to Read
Once pulled, the TAB Data is neatly organized in an easy-to-read grid. Buyers who are not familiar with DOmedia have no trouble reading and understanding the data, eliminating any learning curve.
Changes Welcomed
Auto Pull & Display is never set in stone. Sellers can change any part of the proposal and it is reflecting in real time to anyone with access.
If you are interested in learning more about pulling TAB data into your next proposal, click here to learn more or schedule a demo!
#MECatCannes Delivers Great Social Media From Cannes
MEC, one of the world’s leading media agencies, gives the world an inside look at the Cannes Lions International Festival of Creativity on Twitter. Their hashtag, #MECatCannes, gives us mortals a chance to see the wonderful world of advertising that is Cannes. Here are our favorites of the week:
Quote of the day "technology without emotion is like Chinese food: an hour later you're hungry bcause you're left with nothing" #mecatcannes
— Laura Robinson (@LaurRobbo88) June 23, 2016
The magic happens when data and creativity merge and work together. @MECideas #MECATCANNES
— MECxican Beard Club (@MECxicanBeards) June 22, 2016
Data enables the possibility to analyze the past, but also predict the future. Marketing strategists will become "Data Scientists" @MECideas
— MECxican Beard Club (@MECxicanBeards) June 23, 2016
@shingy on IDEATION, a privilege. Catchy wrap of disruptive forces (wearables, content)+tools to ideate #MECATCANNES pic.twitter.com/FmynuiFRcH
— Ed Sellier 允礼 (@EdSellier) June 22, 2016
@ddroga It takes the same amount of energy to do something great as it does to justify being averages. #MECATCANNES #CannesLions
— Raj Gupta (@raj_gupta999) June 23, 2016
When you leave #VR, it's not something you "saw" but something that you "felt" – @WIRED's Kevin Kelly #MECATCANNES
— Mike Friedman (@mikeyfrieds) June 22, 2016
We want to give a shout out to MEC’s sister WPP agency, Wing, on their Gold Lion win for their #Improudtobemexican outdoor campaign! Congratulations!
Alternative Media Spotlight: Campus Solutions
Campus Solutions Inc, is an alternative out-of-home advertising company targeting students at universities and colleges all across the country. Bryan Carbone, founder and President of Campus Solutions, Inc., sat down to discuss the uniqueness of his company.
Bryan, tell us a little about Campus Solutions, Inc.
Campus Solutions is a college marketing agency targeting college students both on and off campus. We started with sampling through brand events in areas where students typically gather, such as student unions and student centers. We do things from a student’s mentality utilizing our experience in OOH. We’re handling creative and staff, we research secure places on campus and find the biggest events for our clients to participate in. We find the best back to school events with 20,000 students in attendance; they’re the biggest one-day events where clients can have the most hand-in-hand interaction with students. We’ve always had brand ambassador programs. There are companies like ours who do tabling, posters and fliers with street teams, but we do more than that. We also do a lot of bar events off campus with coasters and barware. Approximately 60-70 percent of our programs are on campus and 30-40 percent are completely off. We are a smaller company allowing us to maneuver ourselves and change based on the client’s needs.
You mentioned that you have previous experience in OOH. How did you get started?
I founded the company soon after college. I graduated with a degree in marketing and was doing brand ambassador work throughout college. I also developed a designated driver program for college kids called Cab Card. It was a way to curb drinking and driving on campus. I worked on that company and then a couple of years after I graduated. While I was working on Cab Card, I was also working for an OOH media company in New York called Encompass Media Group. Eventually I combined my own company with what I learned about the OOH industry to form Campus Solutions. And, actually a lot of our team came from an OOH background. It’s a very niche industry but we’ve all come together. My team was doing fun things like post card media before they came to Campus Solutions. We all have that OOH media experience which really allows us to do things both on campus and off.
There are several other companies who do advertising on college campuses. How do you stand out from others?
What makes us unique is a combination of things. We have a segment of a niche college females, which is our biggest focus. We have the largest sorority and fraternity greek network. We have relationships with the chapters on a chapter-by-chapter basis. We know the presidents, the treasurers, the social chairs and we connect our client’s brands to the sororities and execute in-house.
What do you mean by “in-house”?
We have really great girls-night-in parties for clients such as Cosmo, Clinique and Revlon within the sorority houses. We make them a lot of fun and do things like contests between different sororities. For example, we had a great contest for Clinique. I called a sorority to let them know they won the contest and I just hear 50 girls screaming in the background. Then we go back with all of this makeup and nail products as their prize. So, we really try to reach these sorority women through our greek networks, but we also work through our back-to-school events and doing things like college tours. You have all of the freshman women on campus for the first time, and it’s a great opportunity for clients like Revlon to make those critical brand relationships. It’s fun for the college women, the clients and our team too.
OOH often gets a negative reputation by not able to give adequate data showing their effectiveness. How do you manage that?
We really pride ourselves on completing the entire package by providing things like photos and testimonials. Certainly, there may be a few bad apples in the industry, and, fortunately, I think we have gained from that. Clients will work with another company, and their needs aren’t met or they just don’t get the product they were looking for. We prove to them by working with them semester in and semester out that we can meet their needs. Having a good reputation is the most important thing in such a small community, honestly. Your reputation follows you. My wife and I have always treated others how we want to be treated. We’re not going anywhere. We’re going to be around for years and years and I think that has a lot to do with our reputation and what we provide to our clients.
Interested in learning more about Campus Solutions, Inc? Check out their profile!
Technology Highlight – Smarter Proposals
DOmedia’s Proposal Generation becomes easier to use with every proposal. Our Proposal Generation system recalls previously proposed data for specific inventory listings to maximize efficiency.
The majority of inventory information – such as location, size, market, and cost – remains constant from proposal to proposal. Our system is able to pull this information, and auto-fill it into the new proposals. This historical information can then be modified, over written or sent immediately.
Ultimately this feature is designed to make the proposal process faster and more accurate. Utilizing our auto-fill technology can dramatically reduce the data entry needed to send a proposal and make a sale. And more accurate, because user error is reduced when information is reused and not retyped. The more the Proposal Generation system is utilized, the more information is saved, making the next proposal quicker and easier. The more it’s used, the smarter it becomes.
Proposal Generation is all about helping you spend less time in spreadsheets and more time selling. Click Here to learn more or schedule a personalized demo.