We’re moving from sweets to soups in our top holiday ads series. The Campbell’s Soup Snowman commercial has warmed hearts as much as the soup has warmed stomachs during the Christmas season.
Since it started running in 1995, the Campbell’s Snowman commercial has portrayed how soup helps to fight off the cold and warm everyone through the frigid holiday season. It focuses more on the comfort and feeling created by a warm bowl of soup rather than the product of Campbell’s soup itself.The special effects are also pretty spectacular for a commercial of the mid 90s, as the snowman melts into a little boy. The transformation is also a cute surprise for those watching, and it suddenly makes sense why the snowman is drinking very hot, very salty soup. This irony adds humor to the commercial on top of the cuteness, giving everyone a reason to smile.
You can watch the adorably creative commercial below, as well as find the links to the previous posts of this series.
