Previously, we defined and discussed the basics of place-based marketing. We also gave some examples and explained that place-based can include both traditional out-of-home media, as well as digital out-of-home media. In this post, we take a look at digital place-based or DPB.
The video below gives a succinct overview of DPB. It was made by the Digital Place Based Advertising Association. The video gives concrete examples of DPB and shows how it works in the real world, highlighting its strengths and benefits.
Please give the video below a watch. It should help you understand how DPB works, as well as give you an idea of how DPB can work for you.
