This blog post is the first entry in a series on subway advertising.
Subway advertising is a great way to promote your brand or business. Lots of people ride the subway, creating several opportunities to place your ad in and around stations, platforms, and trains. In today’s blog post we are going to cover your advertising options and benefits on and in the trains themselves.
EXTERIOR SUBWAY WRAPS
Want to make a huge impact? How about wrapping your ad on a 10-car subway train? Exterior subway wraps are very similar to bus wraps. You can have your ad put on one or many train cars. Putting your wrap on subway cars allows you to target the large number of commuters that use the subway every day. Since subway systems are generally in large cities, many of these commuters are trendsetters and executives. Putting your wrap on certain subway or monorail cars that go above ground allows you to target pedestrians and motorists, as well.
INTERIOR SUBWAY SIGNAGE
Interior signage goes inside of the train car, targeting passengers. Horizontal signage can be placed on the sides of the car. Vertical signage can be placed towards the top of the car. This leaves lots of room for creativity. In New York City alone, over 4.3 million people ride the subway system every day. Be sure it’s your ad that they are staring at.
INTERIOR SUBWAY WRAPS
Not only can you wrap the outside of train cars, but you can also wrap the inside. Ceilings, walls, floors, and seats! Combining exterior wraps with interior wraps creates a giant blank canvas on which to paint with your ad content. Now you have a truly immersive experience that passengers are more likely to engage with, talk about with friends, and post to social media.
