Archive for November, 2017

Whether you are an outdoor advertising veteran, or a complete newbie to OOH (out-of-home), having quality industry information is critical to your success. This post will detail where to find statistics and references pertaining to OOH advertising, as well as the perks of using each source

OAAA

Founded in 1891, the Outdoor Advertising Association of America is “the lead trade association representing the OOH advertising industry.” If you are just getting acquainted with OOH their basics section is the place to start. It offers a comprehensive look at the history of OOH, the standard advertising formats present in the industry, and even a glossary of terms that can prove to be incredibly helpful. Additionally, their facts and figures section is perfect for anyone looking to cite an OOH stat from a reputable source.

DPAA

The Digital Place-Based Advertising Association is a great resource for any brand, agency, or company interested in digital out-of-home advertising. The DPAA is the go-to source for standards, guidelines, and best practices for digital screens. Additionally, the DPAA also provides up-to-date information on industry conferences, summits, and other varying events.

BILLBOARD INSIDER

Billboard Insider is the OOH hub for breaking headlines, articles, and engaging visuals related to the industry. In addition to posting headlines pertaining to OOH regulations and innovations in digital signage, Billboard Insider maintains a broad focus on both the financial and creative sides of OOH. Billboard Insider is a great source to look to whether you’re searching for a timely article to cite in a blog post, or simply just browsing the web while doing some easy reading.

LAMAR

Lamar is one of the largest OOH advertising companies in the USA, and their website is an exceptional resource for anyone looking to gain some insight into the OOH industry. Their How To Advertise section is loaded with material on the basics of advertising, design tips, as well as geopath ratings and demographic information. Also check out the case studies, client stories, and creative tabs located in the Get Inspired portion of the website.

The world of OOH is expansive, and at times it can be tough to sift through the clutter to find quality statistics. However, by starting your search with these resources gaining access to premium information can be easy and headache free.

While on your search around the world wide web don’t forget to check out DOmedia, the host to the largest database of OOH vendors in the US.

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Scenester Projects, an experiential media and marketing agency specializing in high-impact and engaging outdoor campaigns.

Founded in 2009 by CEO Frank Lopera, and facilitated by CMO & Partner Katja Douedari, Scenester Projects is committed to helping brands identify their objectives, build creative street marketing solutions, and connect with their consumers. Their OOH offerings include experiential media, static and video projections, pop-up trucks, alternative billboards, and more.

Experiential marketing is all about engaging with consumers. Scenester Projects uses a variety of unique formats to get people excited. They have worked with several big brands, including Apple Music, McDonald’s, and Givenchy.

According to CEO Frank Lopera:

“Our outdoor media and marketing campaigns offer an alternative to traditional media tactics and have proven to be very effective in reaching targeted audiences at concerts, sporting events, high-traffic areas and nightlife spots nationwide. The result is maximum exposure for brands and products with an instant ROI.”

If you want to learn more check out the Scenester Projects vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

Billboards are a vital component of the OOH industry due to their high versatility and broad visibility. In fact, the OAAA reports that traditional and digital billboards account for 66％ of total annual OOH advertising revenue. Traditional billboards are typically printed on vinyl, while digital billboards use screens to display the image. Digital formats are the same size as traditional billboards. However, when designing for digital billboards, it’s important to keep the pixel dimensions in mind. This post will detail both the art pixel dimension and display size of the most frequently used digital billboard formats.

Bulletins

When you think about billboards, it is likely that you have a bulletin sized billboard in mind. Bulletins are the most common format for billboards in the OOH community, and can often be seen lining highways and dotting city skylines. The content of bulletins is generally displayed on a 14′ × 48′ screen. The pixel dimensions for digital bulletins are 400px (h) × 1400 px (w).

Posters

Posters are a slightly smaller billboard format than bulletins. Posters, like bulletins, can also be used on the sides of highways, but are more commonly placed on smaller roads or in front of buildings. Posters are a great format for achieving repeat exposure because people often pass them on their daily commutes. Posters are generally displayed at 12′ × 25′. The pixel dimensions for digital posters are 400 px (h) × 840 px (w).

Bus Shelter Displays

Bus shelter advertisements aren’t exactly billboards, but they can be found in both digital and traditional formats. They are perfect for advertising to commuters eager to absorb an OOH message on their way to or from work in an interesting and engaging way. Bus shelter ads usually measure 62″ × 35″. The pixel dimensions for bus shelter displays are 1920 px(h) × 1080 px(w).

Now that you know the dimensions of digital and traditional billboards, check out this post to learn some tips and tricks to use when designing them.

Once you have your billboard designed, check out DOmedia, which hosts the largest database of OOH vendors in the US, to find the perfect venue for your next OOH campaign.

Based on the novel Do Androids Dream of Electric Sheep? by Philip K. Dick, the original Blade Runner film was released in 1982. This existential neo-noir film was set in dystopian Los Angeles in the year 2019. It would be remembered as genre-defining science fiction, particularly for its striking visuals. The most iconic imagery from the film comes from the out of home (OOH) advertising-filled cityscape of future LA. While we never got the flying cars or video phones the film predicted we would, we did get a lot of the neon signs and video billboards.

Thirty-five years later we have its sequel, Blade Runner 2049. In the film universe, thirty years have passed since the original. The filmmakers were tasked with imagining an updated future LA, OOH advertisements and all. Let’s take a look at what we think the film got right — and wrong — about the future of OOH ads.

This article was originally published by the Outdoor Advertising Association of America. You can continue reading the full article here.

Billboards are a staple of OOH advertising, but designing them can be tricky. The audience of any given billboard will likely have only a few seconds to interpret what they’re seeing. In this post, we’ll outline some tips and tricks to make your billboard as effective as possible.

Outline your Objective

Outlining ONE clear and concise goal is the first step to creating a successful billboard. By delivering a simple message consumers will better understand what steps your company actually wants them to take. Whether you are trying to bring diners to a local restaurant, attract visitors to your website, or simply promote your brand, craft your message around a central goal to drive results.

Make Your Ad Stand Out

• Use 7 words or less to communicate your company’s key objectives. Consumers are more likely to be able to fully understand your message if it’s short and simple.

• If you plan on including your logo in your billboard design it should be no smaller than ⅛ of your billboard size. Any smaller than that and it may be hard to notice.

• Make sure to use bold, exciting colors in order to attract attention. Primary colors such as red, blue, and yellow, naturally attract the eye and are great for billboards.

• If you are going to have a detailed image in the foreground, keep the background simple. Otherwise, your billboard may look cluttered and distract from your message.

• Contrast is your friend. Take advantage of it. Make your center of attention colorful, and then place it in a world of gray to achieve a dramatic effect.

• Use a bold sans-serif font in either white or black for your main text. This will allow for the easiest readability and provide high levels of contrast.

• Think about including a play on words. It engages consumers and gets them thinking

• Do something a little crazy. Most billboards limit themselves to a 14’×48’ canvas, but it’s not mandatory. Extending your billboard outside of that canvas with an additional component can really make the ad stand out!

Take a Step Back…

…both figuratively and literally. Remember that many people who see billboards see them from far away. Take some time to view your design from their perspective. Take a few steps back and try to determine if your billboard can be understood in about 5-10 seconds from a fair distance away. If it seems even remotely unclear, take a step back in your process and try to simplify your billboard.

Once you have created your perfect billboard design check out DOmedia, the host to the largest database of OOH vendors in the US, and start looking for the perfect OOH venue.