This week, the BillboardsIn blog is discussing how local, state and national political campaigns can all benefit from political advertising. They discuss the benefits of mixing media and how to successfully utilize outdoor political advertising.
The best practice is to use all of these formats to target voters repeatedly with different messages about the candidate’s beliefs and platform. Adding OOH to other campaign advertising increases mobile 316%, social media 212%, traditional TV by 18% and Radio by 45%.
This article was originally published on BillboardsIn.com. You can continue reading the full article here.
