This week, the BillboardsIn blog talks about four great billboard ads and what makes each one great.
My favorite troll strikes again @BurgerKing #guerillamarketing #billboards pic.twitter.com/puO4104U6y
— Guillaume Dumortier (@Guillaume_) July 5, 2019
This billboard shows us how clever marketing can go a long way. Burger King takes advantage of the placement of this billboard using the slogan “Always On Top” with a billboard that is literally on top of a McDonalds! Since McDonald’s does not own the billboard space, this ad will stay up for however long the campaign has been paid for. This guerilla marketing technique was good enough to be shared on social media by an audience which boosts the ad’s effectiveness at no charge to Burger King.
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