Today, DOmedia—the most-used out-of-home (OOH) ad buying software in the U.S., announced that Mike Cooper has joined their leadership team to focus on international expansion and assist the next-generation OOH planning products.
Previously, Cooper served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG), where he ensur4ed that all international offices had access to the best tools and processes. “U.S. agencies using DOmedia certainly do; so there’s a big opportunity to take that into other markets,” Cooper said. “Having a product like BillboardsIn – which generates new revenue for operators as soon as we enter a market – only makes the expansion process easier.”
This year, more than 25% of all agency-driven U.S. OOH ad dollars will be managed through DOmedia, including 6% of all programmatic OOH advertising.
More details regarding Cooper joining the team can be found here.
