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OOH Market Overview: Seattle

Seattle, Washington is one of the most populous cities in the U.S., with over 733,000 residents and a huge influx of visitors each year, making it a top market for OOH (out-of-home) advertising.

Internationally famous and a port city, Seattle is full of landmarks that provide a wealth of amazing locations for advertising to both locals and travelers. 

Seattle’s known for being a “cool” place to go, and the city isn’t short of attractions that bring in visitors of all types. For example, the famous gum wall, the Space Needle, and Pike Place Market are all famous places to be in the Emerald City.  

Downtown Seattle is also fairly walkable, which helps in making it an OOH hub with a bunch of advertisements. Walking down any street, whether it’s a main road like Broadway or even a side street, you’ll be met with ad after ad, ranging from static and digital billboards to kiosks. 

Major outdoor advertising companies like OUTFRONT Media and Lamar Advertising have a large number of inventory in Seattle and the surrounding areas, but other vendors like Pacific Outdoor Advertising have some media available in the area as well. 

The city also has a large public transportation system that includes bus, rail, and water methods. Public transportation is a huge staple when it comes to city living, and transit advertising is a great way to get a brand name and/or message out there in cities like Seattle. 

Major advertisers like Intersection play a huge part in transit advertising, with ads ranging from transit shelters to all sorts of bus and train ads, perfect for targeting both local and visiting commuters using public transportation in Seattle.

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