All posts in Alternative advertising

Around OOH Digest: Future Edition

by DOmedia on April 26, 2016 in Alternative advertising, Digital signage, DOOH, News, Out-of-home advertising, Programmatic Buying, Technology with Comments Off

Don't fight the future!

At DOmedia, out-of-home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, we like to round up our favorite news, trends, insights and general fun around the OOH world.

This month, we’ve got a special treat for you: we’ll be focusing on the future of OOH, and what this month has shown us about where it’s headed. Let’s face it, too many people think that out-of-home = billboards = old and boring. But take a closer look, and that couldn’t be further from the truth. Bring on the future, because it looks pretty bright to us.

Continue reading →

Featured Alternative Vendor: NMB Media

by DOmedia on April 11, 2016 in Alternative advertising, Company Spotlight, Out-of-home advertising, Programmatic Buying, Technology with Comments Off

nmb-media-feature Frank Yon, CEO of NMB Media, sat down with us to discuss his international alternative media company. Continue reading →

Growth in 9/10 Top OOH ad categories

by DOmedia on October 26, 2015 in Alternative advertising with Comments Off

In a recent article by MediaPost, Nancy Fletcher, President of the Outdoor Advertising Association of America (OAAA), found that nine of the top 10 product categories in out-of-home (OOH) advertising showed revenue increases in Q2, 2015, despite a decline in overall advertising spending.

The nine product categories are:

Miscellaneous Services and Amusements
Retail (image 2 or 4)
Media & Advertising
Public Transportation
Financial
Insurance & Real Estate
Government, politics & Organizations
Communications
Automotive Dealers and Services

As we recently reported, Out-of-home advertising revenue was the only traditional media to see significant growth in Q2. Despite this growth, we believe OOH advertising is still not being used to its full potential because it lacks the targeting and analytics of other types of advertising.

We created DOmedia’s suite of OOH ad-buying tools to ease these burdens for advertisers and brands. Domedia’s mapping capabilities, search functions and integration with the Traffic Audit Bureau help advertisers increase the effectiveness of their out of home advertising buys. Our software helps media vendors by making out-of-home advertising easier to buy, and helps agencies convey its effectiveness to brands. Give us a call at our offices in Columbus, Ohio to learn about our mission to change the way media is bought and sold.

The Buys of the Summer

by DOmedia on June 1, 2013 in Alternative advertising, Billboards, DOmedia, New OOH Media Sellers, Out-of-home advertising with No comments

The weather is warming up, school is out and summer vacations are right around the corner! Millions of Americans will be out and about in and traveling around the country including: New York City, Los Angeles, Chicago and Miami. Don’t miss out on putting your brand in front of the millions who will be working out, walking the halls of America’s malls, having a bite to eat at their favorite restaurants, or grabbing a cold one with good friends. DOmedia’s hot new media sellers will put your brand at the forefront of the summer lifestyle, allowing you to advertise in prime summer locations. From the streets of the Big Apple to health centers, to malls and restaurants, we have it all. Check out our newest sellers who arrived just in time to suit your summer advertising needs! Continue reading →

OOH Innovation at 2013 Ignite OAAA/TAB Conference

by DOmedia on May 31, 2013 in Advertising, Alternative advertising, DOmedia, Events, Out-of-home advertising with No comments

Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.

The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →